Are you looking for ways to increase revenue and make Pay-Per-Click (PPC) more effective for your brand? If you’re already using this type of online advertising, you might need to adjust your campaigns to make them more successful. Here are the top five ways to drive sales with PPC.
1. Flexible Ad Budgets
Ad spend is important when it comes to improving sales with PPC. However, it’s best to keep your funds flexible. If you realize after a short period of time that your campaign isn’t doing as well as you had hoped, it might be time to shift your budget to one that is faring a bit better. This awareness will allow you to scale the more successful campaign without having to waste money on the one that isn’t working.
2. Fill the Funnel with Brand Awareness
To drive sales, it’s essential to create brand awareness through display and youtube ads. Potential customers should be able to see one of your campaigns and know right away who you are and what you do. While you might not always make a ton of sales from brand awareness campaigns, they’re a great way to introduce your audience to your company and make it easier for them to recognize you when they receive a targeted message later on in the funnel.
3. Targeted Messaging
Everyone likes to feel special, and targeted messaging is a great way to make this happen. To do this, your ads should match the search intent of what your ideal customer is looking for. Use storytelling to highlight how your product or service solves a problem or fulfills a need in their lives.
4. Smart Promos
In some cases, you might run Pay-Per-Click ads and have a promotion going simultaneously. Be smart about how you do this and try to align them as much as possible. For example, you should consider updating your current ad copy to include mentions of your promotion. This is a great way to drive sales while keeping your Pay-Per-Click campaigns flexible.
5. Product Page Optimizations
Are you getting clicks but still not seeing enough sales? You can always update the product landing page to drive more people to buy. Connecting with potential customers is important and having a product page that shows them the value of purchasing from you can make a big difference. Again, ensure your message is tailored to the buyer and communicates the reasons why they need what you’re offering.
Bonus: Work with an Expert Pay-Per-Click Team
Not sure where to begin with PPC advertising? No problem! Zero Gravity Marketing is here to help you navigate the process from start to finish. Our team of Paid Media experts can craft compelling campaigns that increase conversions and boost your sales.
To learn more about our Pay-Per-Click services and how they can benefit your business, contact us today! We’re happy to answer all of your questions and discuss your unique needs and goals.
