When the holiday season arrives, those outside of the marketing industry think of shopping lists, decorating, and spending time with family. If you are a digital marketer or business owner, you may have a different idea. Holiday time means putting your marketing efforts to the test and implementing the strategy you’ve spent months preparing. From content marketing to ad copy creation, a lot of strategy goes into your holiday business goals. Of course, one of those objectives is to stand out in your target audience’s inboxes.
This season is stressful because your job is to avoid your holiday strategies and considerations getting lost among the clutter. That is why the email strategists here at Zero Gravity Marketing (ZGM) are going to emphasize the importance of holiday subject lines and how to stay at the top of consumer’s minds.
How to Stand Out in Your Customer’s Inbox
Wondering why holiday subject lines are so crucial for success? Because shopping has already begun! Although we have barely had a chance to pull out our winter coats, that hasn’t stopped consumers and the stores they shop at from starting their sales early. Ensure you score a spot at the forefront of your customer’s inbox with these pointers:
Stay Ahead of the Curve
Holiday sales and promos begin earlier and earlier every year, so it is crucial to keep an eye on trends and pivot your strategy when necessary. With the gift-giving season right around the corner, now is the time to stay ahead of the curve. Send out emails that will spark recipients’ interest and get them thinking about the holidays. If you reach their inbox at the perfect time, your brand will be fresh in their minds when they go to buy their gifts.
Give Them A Reason to Click
You will want to gear your subject lines to catch the attention of those who read them. Send your consumer a scroll-stopping email using phrases that are:
- Generating urgency.
- Aligned with the holiday season.
- Incentive-based.
Writing powerful email copy with this strategy in mind will help you stand out among other businesses. You are competing with hundreds of companies in your consumer’s inbox; make choosing your brand a no-brainer for holiday shoppers.
Know Your Target Audience
Having a strong understanding of who your target audience is will lead to a much better chance of your email getting opened. Knowing who you are sending content to will help you or your email marketers write specific subject lines based on what they would buy or use. Always research who is receiving your emails and what they are looking for, especially during the holiday season.
Optimize Send Times
Just as important as knowing your target audience, having an idea of when they check their emails will make a huge difference in whether your consumers see yours or not. Even if you construct a fantastic, personalized email that is eye-catching and witty, you will be lost among the holiday clutter if it’s sent at the wrong time.
Platforms such as Mailchimp and Google Analytics have functionalities that can provide you with this specific information. Both can tell you what time and day is best for sending an email out to your customers. You may even find that off-peak hours work best for some because that’s when they’re checking their email most-often.
Avoid Getting Lost in the Holiday Clutter with ZGM
At Zero Gravity Marketing, we know how to help our clients stand out in their customer’s inboxes. Our strategists can take your holiday subject lines from fearful to festive with our wide range of Email Marketing services. Ready to get started? Contact us today!
