It's almost that time of year when calendars switch over, wardrobes are changed out, and new beginnings are on the horizon. In the world of design, this is also the coveted time when Pantone introduces its Color of the Year. In 2021, the moods and emotions that fill our lives will be represented by not one but two colors: Ultimate Gray (Pantone 17-5104) and Illuminating (Pantone 13-0647).
Why Ultimate Gray & Illuminating?
Pantone’s 2021 Color of the Year represents two independent colors that transform when they come together. The combination is a way of shining beauty and new light onto the upcoming year with a story that emotes deep feelings of thoughtfulness and the promise of better days. Pantone's goal is that this color palette brings people inspiration and hope for a bright new beginning.
The union of Ultimate Gray and Illuminating also showcases humans' need to be seen and have our voices heard. The lessons we learned (and the progress we made) in 2020 will fuel greater insight, innovation, and intuition in the coming year – and Pantone’s color palette embodies this.
How to Use Pantone's 2021 Colors of the Year in Design
Pantone typically chooses a single Color of the Year. In fact, the company hasn’t released two hues to represent a larger message since 2016. People across the world are looking forward to the possibility of brighter days ahead, and the design industry will surely subscribe to this belief as colors and formats are laid out to clients in the coming months.
When it comes to design color choices, Pantone's annual Color of the Year is always cutting edge. If you want to put this year's color combination to work for your brand, consider incorporating these hues into the design of your website or marketing emails. After the uncertainty of the past year, everyone is looking for strength and optimism, and these colors are the perfect representation.
Because the mellow shade of Ultimate Gray is so evenly offset with the sunny, yellow aesthetic of Illuminating, there are plenty of ways you can take advantage of this combination, no matter what your business’s colors are. From social media posts to creative design, the world is always offering new ways to make sure your brand is trending.
Brighten Up Your Branding
Are you looking for ways to incorporate Pantone's Color of the Year 2021 into your design scheme? Zero Gravity Marketing can help! Armed with a full staff of marketing and design experts, you can trust that we'll have your brand's best interests at heart.
Reach out to us today to discuss your design plans!
Daniel Hamilton
