How to Choose Which Social Media Platforms to Advertise On

When it comes to social media, there’s certainly no shortage of platforms to choose from these days. There are around 200 social media options available, with some being far more popular and well-known than others. If you’re trying to figure out how to use these channels for your business marketing needs, where do you start?

As a marketer, it can be overwhelming to decide which social media platforms make the most sense for your brand. If this sounds like you, you’ve probably found yourself asking, “What is the best social media platform for my business?” The answer isn’t a one-size-fits-all solution. You see, depending on who your audience is and what you’re trying to achieve with your social media marketing efforts, you might have one or 75 different platforms that are a good fit.

Before making your decision, let’s explore some of the best social media platforms for digital marketing.

When to Pick Facebook and Instagram

If you’re trying to build brand awareness and reach an audience beyond people who’ve already liked or engaged with your business pages, Facebook and Instagram are great choices. These two platforms have over 3.4 billion, monthly active users. Advertising on both platforms allows you to micro-target your exact audiences to help your business grow.

Micro-targeting means using the meticulous level of detail these platforms hold so you can narrow down your demographic for every ad you run. You can create advertisements that are specifically targeted at segments such as:

• Gender
• Age
• Location
• Major life events
• Income
• Political affiliation
• And many more

Facebook ads give you the ability to define your audiences based on any number of categories, then set up campaigns for these audiences.

What is advertising on Facebook and Instagram good for?

Facebook and Instagram are great for increasing page followers and building brand awareness. They allow you to get traffic to your website to drive online sales. Both platforms help increase app installs and drive customers to local stores through super-targeted segmentation options.

When to Pick TikTok

TikTok might not be on your list of social media platforms for business needs, but hear us out. As you grow your social media presence, this new social media platform is nothing to scoff at.

When you want to build brand awareness through video content or if your target market is a younger demographic, TikTok is here to serve your needs. This platform helps brands reach younger, content-hungry demographics who prefer to hang out here over other available social channels. 67% of TikTok users agree that the platform inspired them to shop, even when they weren’t looking to do so.

What is advertising on TikTok good for?

TikTok helps drive online sales, increase app installs, raise brand awareness, and build a community.

When to Pick Snapchat

Before TikTok, there was Snapchat, and many users in the younger demographic still use both regularly. As you’re investigating types of social media for business, consider how old your target audience is. If they fall into the Gen Z category, don’t downplay the power of Snapchat. Data from the platform reveals that it reaches 75% of millennials and Gen Z, as well as 23% of American adults, outpacing both Twitter and TikTok.

When you’re trying to build brand awareness amongst a younger audience using fun, interactive, and engaging content, Snapchat is the place to put your efforts.

What is advertising on Snapchat good for?

Snapchat can help you reach younger audiences so you can build brand awareness, increase engagement, and target local demographics.

When to Pick Pinterest

As you ask yourself, “What social media platform should I use?” consider Pinterest one of the top social media channels available to you. Pinterest can help you build brand awareness among users who are already product-focused and looking to buy. Because Pinners are looking to shop, they’re more likely to appreciate ads than users of any other platform. As a bonus, CPCs are much cheaper on platforms than on other platforms.

What is advertising on Pinterest good for?

Pinterest is great for boosting awareness and increasing sales.

When to Pick Reddit

When you want to build brand awareness and engage with your audience, look toward Reddit. Because users go to Reddit to be informed, many people use this platform for product and brand recommendations. It’s also a good place to do audience research and find out what your ideal customers need so you can better serve them.

What is advertising on Reddit good for?

Reddit helps you build brand awareness, engage with audiences, and build trust with potential customers.

How Do You Pick the Best Social Media for Advertising?

If you’re still confused, it’s time to call our team for a FREE consultation! Our specialists at Zero Gravity Marketing are skilled at helping clients hone in on what’s most important to their brands. We invite you to reach out to us today!