Machine Learning For PPC: Why You Still Need A Human’s Input
The era of artificial intelligence (AI) is upon us. For marketers, it’s mostly a good thing. AI takes the guesswork out of ad campaigns and automates many previously tedious and time-consuming processes. One branch of AI that’s had a big impact on Pay-Per-Click (PPC) ads and paid search marketing is machine learning. While machine learning…
Which Social Media Platform Should Your Brand Be Using?
In today’s world, there are so many social media platforms to choose from, with millions of users. No two are exactly alike, and each one has a unique audience (and a few best practices you should pay attention to if you’re trying to market to those audiences). If your brand is in the early stages…
The Importance of Keeping Up With Software Updates
We’ve all been there before: One minute, you’re busy browsing when suddenly, that annoying popup interrupts you with an alert that your software needs to be updated. If you’re like most users, you’ll likely click the ignore button and go back to what you were doing. Sure, from a user perspective, it seems like these…
Designing for Tomorrow: Embracing Future-Forward Web Trends
In the world of marketing, trends come and go so quickly that it is often hard to keep up. Of course, if you fall behind, you’ll send your potential customers directly to your competitors’ doors. Perhaps no trend is more important than those related to web design. Why? Because internet users’ expectations and demands change…
LinkedIn SEO Best Practices: How to Optimize Your Company Profile
When you think of improving your brand’s search engine optimization (SEO), you probably think of all the ways to make your website rank higher in search engine results pages (SERPs). But did you know you can also use SEO to make your brand’s LinkedIn profile perform better? Using SEO for LinkedIn elevates your brand in…
eCommerce Development Trends for 2023
In recent years, eCommerce has experienced a huge boom. We remember all too well the early days of lockdowns and business closures, inhibiting us from shopping in-stores for daily essentials. But with grocery delivery and online shopping, it was easy to get accustomed to the convenience of buying almost everything from the comfort of home….
The Ultimate Guide to TikTok SEO
Move over, YouTube. Say buh-bye, Instagram. There’s a new video-based social media platform, and it’s taking the world by storm. TikTok is a short-form video app that lets people create and share their content with others. Over the past few years, it’s become the most widely used social media app, leaving the old guard, including…
Keep These in Mind: 6 SEO Trends in 2023
Search engine optimization (SEO) is constantly evolving as search engines like Google update their algorithms and user behavior changes. Currently, SEO focuses on creating high-quality, relevant content and building a solid backlink profile. Additionally, technical SEO elements such as website speed and mobile friendliness also play a crucial role in ranking on search engine results…
GA4 vs. Universal Analytics: What’s the Difference?
Google Analytics 4, or GA4, is the latest version of Google’s content tracking software. It was designed to help businesses better understand user behaviors, interactions, and journeys by providing comprehensive insights into customer activities across channels. With GA4, marketers and the agencies who support them can look beyond surface-level data to gain meaningful awareness of…
ZGM Awards & Recognition
