8 Reasons to Switch From Mailchimp to Klaviyo
If you signed up for Mailchimp, you were probably looking for a tool that helps you pull in your audience data, marketing channels, and insights together in one place. This platform is great for what it does, but if your business has experienced recent growth, Mailchimp isn’t necessarily scalable, nor does it offer some of…
SEO Tips to Prepare for an Algorithm Update: Are You Ready?
Every tech company has updates from time to time. Usually, they go unnoticed and just update the backend of the business for a better end-user experience. Every now and then, though, big companies like Google do huge updates that change up everything we’ve worked so hard to understand. These, dear readers, are algorithm updates. The…
PPC Industry Benchmarks for Digital Marketing
Driving traffic to your website or landing page is an important aspect of digital marketing. If you aren’t currently engaging in Pay-Per-Click (PPC) advertising, now is as good of a time as any to get started. However, where many companies fail when doing this on their own is by not knowing what a successful campaign…
Micro-Influencers, Benefits, and What the Future Holds for Them
In this digital era, marketing is changing, and new strategies are being adopted to ensure better engagement and higher conversion. One of the best-known methods is influencer marketing. But have you considered what micro-influencing is and how effective it is? This post will explore what micro-influencers are, the benefits, and what the future holds for…
Your Guide to Facebook Campaign Objectives
What do you want to achieve from your Facebook ad campaign? Are you trying to drive traffic to your website? Increase engagement? Generate leads? Once you understand your objective, you can work to create content that meets your expectations. For instance, you might be trying to get more clicks or see increased engagement. Facebook’s platform…
How to Drive Leads to the Top of the Funnel Using Google Ads
It’s estimated that there are more than five billion Google searches every day. Every search is an opportunity to connect your brand to potential customers. That is, if you know how to reach those potential customers. While you’re probably familiar with search engine optimization (SEO) and its benefits, there’s an even more reliable way to…
Programmatic vs Google Display Network
If you’re not entirely new to online advertising you’ve likely heard people raving about programmatic advertising. It certainly has its benefits, but it also has its downfalls. Programmatic advertising differs from the Google Display Network and traditional advertising. Still, it can be hard to discern the difference if you’re not keen on the pluses and…
Holiday SEO – How to Prepare For Black Friday & Cyber Monday
As summer nears its end and fall begins, ’tis the season for holiday SEO planning. While it may seem premature to start thinking about holiday shopping season when there’s still pumpkin spice on the shelves, you want to ensure your website is prepared for the influx of holiday shopping come November, especially those with significant…
The Ultimate Security Checklist for WordPress
Has your WordPress (WP) site ever been hacked? Even if you think you’re protected from hackers, you may have been hacked and don’t even realize it. On average, 30,000 websites are hacked daily. These security threats pose major issues for websites and can even impact their appearance in the search engine results pages (SERPs). Because…
ZGM Awards & Recognition
