5 Different Tiers of Influencers and When to Use Each
Influencer marketing has become one of the most effective ways to sell a product, thanks to how many influencers there are and how trustworthy they can be with their followers. Unfortunately, this strategy can also be quite challenging to execute correctly. Not all influencers are created equal, so it’s important to know which ones will…
Content Myths That Are Holding You Back
Content marketing is an essential part of most businesses’ growth strategies in the current digital landscape. However, the world of content can be murky and full of myths – myths that are holding your content marketing back from being successful! Instead of focusing on what’s easy, we need to focus on the bigger picture and…
Top 5 Tips For Launching Your First Paid Marketing Campaign
If you’re looking to start marketing your business online or expand your company’s digital presence, paid marketing can be the best way to do it. From Facebook ads to Google Ads, these five tips will get you started on the right foot and ensure that your campaign doesn’t fail before it even begins. Let’s take…
Everything You Need to Know About Instagram Guides
Once a simple app for sharing photos with friends, Instagram has since transformed into a full-fledged marketing machine. The platform is constantly releasing new features that allow brands to create valuable content for their audiences, and one of its most useful features – Instagram Guides – offers a consumable format for mobile and beyond. Want…
PPC Industry Benchmarks for Digital Marketing
Driving traffic to your website or landing page is an important aspect of digital marketing. If you aren’t currently engaging in Pay-Per-Click (PPC) advertising, now is as good of a time as any to get started. However, where many companies fail when doing this on their own is by not knowing what a successful campaign…
How to Write the Perfect Email Subject Lines
Just as we all admittedly sometimes judge a book by its cover, potential customers will judge an email by its subject line. They’re the first opportunity to hook and engage a recipient’s interest – so if the content is lacking, there’s a good chance the email will go un-opened. We’ve all heard the saying…
How to Get a Marketing Job: Insider Tips from a Digital Marketing Agency
If you ask anyone at our digital marketing agency, there’s no better place to work. The environment is exciting, challenging, and never boring. There are always opportunities to learn something new, develop different skills, and – best of all – the digital marketing industry is always changing between trends, innovations, and new marketing techniques, so…
New Digital Marketing Trends That Are Changing the Industry
Since the start of the pandemic in 2020, our world has experienced significant and immeasurable change. From lockdowns to socially distanced gatherings and wearing masks indoors, we have adapted and altered how we conduct our daily activities to the current global health climate. While there is a lot of negativity surrounding this change, it is…
Content Marketing Trends 2022
Just like that, Q1 has come to a close. With the holiday season and new year now long behind us, the season’s biggest sales are many months in the making. But with the arrival of spring comes new opportunities to boost your brand and generate excitement about new arrivals, promotions, and the summer season. So…
ZGM Awards & Recognition
