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The Blog

Influencer Marketing: What Is It and Is It Right for Your Business?

Marketing is constantly changing and evolving, with new trends and methods popping up almost every day. One trend that has been gaining significant popularity over the past few years is influencer marketing.   Influencer marketing is the use of prominent public figures – also known as influencers – to promote products and brands. These public figures are…

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SEO Checklist for Launching a Site  

Search Engine Optimization (SEO) is a key factor in ensuring your website gets the traffic it deserves. SEO helps your website reach your target audience at the right time and in the best possible way. In other words, SEO is indispensable for your site’s success.   In order to make the best use of your time and resources, it’s important to have your SEO strategy implemented…

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Why Branding is Relevant to the Client  

If you think about iconic companies, like Nike, Apple, Target, and Starbucks, certain images probably come to mind, along with a general feeling about what the company means to you. A specific brand might make you think of positive things, like luxury, quality, speed, value, or expertise. On the other hand, you might instead think of negative qualities, like cheap products, or unfriendly, unhelpful, and stuck up customer service.  Branding not only helps convey the things you…

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Spring Cleaning your Marketing Strategy – Website Development

It’s been a cold, cold winter, and we know you can’t wait for temperatures to start rising. Warmer weather means longer days and sunnier afternoons, but before you can get there, you’ll probably be doing a little spring cleaning. As you do away with the dust that’s accumulated in the corners of your office throughout the…

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Spring Cleaning Your Marketing Strategy – Content Marketing

Does your content contain unwanted elements that are steering people away from your brand’s true identity? As we continue our series on spring cleaning your marketing strategy, we’ve reached the summit of audience-engaging elements: your content. You already know that you can’t let your content collect dust in the corner, but even the most skilled marketing…

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Spring Cleaning Your Marketing Strategy – Pay-Per-Click 

Has the cold weather got you down? Don’t worry! Spring has sprung, which means warmer weather is just around the bend. To celebrate the season, we’re carrying on with our spring-cleaning series.  Have you touched base with your Pay-Per-Click (PPC) campaigns lately? If not, this is the perfect time to check in and see how you can fine–tune your PPC strategy.  1. Keywords: Put…

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