Social Proof Series Part 1: What It Is & Why It Works
Did you know that 88% of consumers trust user reviews just as much as personal recommendations? Or that 87% of buying decisions begin with research conducted online long before the purchase is ever made? These statistics demonstrate the importance of social proof. If you’re not buying in on the social proof method, you’re probably missing…
What Is Natural Language?
As we continue to move into a world where natural search becomes more prominent, search results adjust accordingly. Algorithm updates are supporting search engine results pages (SERPs) that match closely to users’ search intents, which is why being mindful of natural language can be a great part of a search engine optimization (SEO) strategy. If…
Why Your Audience Is Different From Your Marketing Database
You’re on your content marketing journey because you’ve seen how it’s helped marketing teams deliver more sales-qualified leads to the team and increase their return on investment (ROI). A few strategies are working for you, and you’ve found you can count on them. But some just aren’t bringing in the results you want. What are…
Should You Buy an Email List?
If you’re a new company and don’t have a customer base just yet, buying an email list can sound like a great idea to get your lead-generation pipeline started fast. You can get instant cold leads to turn into warm, loyal customers — right? Wrong. For the same reasons, buying social media followers is usually,…
What Is an SEO Specialist?
If you aren’t getting a lot of traffic to your website, it might be time to step up your search engine optimization (SEO). Not sure how? This is where an SEO specialist can save the day and your marketing strategy. Let’s talk about what SEO specialists do, how they do it, and where you can…
Top of Mind Series Part 2: How to Improve Your SEO Ranking
From beginners to experts and everyone in between, understanding how search engine optimization (SEO) works can be tricky. Not only do you need the right keywords to soar to the first page of the search results, but you need to satisfy Google’s everchanging SEO requirements, too. And even after following the rules, there’s a chance…
Why Thought Leadership Is Important For SEO
You’re the expert, so it’s time to own it. When it comes to natural search engine optimization (SEO), either you’re a trusted, authoritative source for your audience, or you’re not. When you achieve page one status, both Google and your audience see you this way. So, to answer your question, “Is thought leadership important for…
The Relationship Between SEO and the Customer Journey
In the marketing industry, you’ll often hear the phrase “customer journey” mentioned throughout conversations. It’s used to talk about how customers become aware of your brand and interact with your business as they find their way down the sales funnel. In short, the customer journey tells the tale of the touchpoints your customers have with…
Picking the Right Marketing Automation Tool
A marketing automation tool helps streamline your company’s marketing efforts so you can focus on other aspects of your business. With marketing automation, you can centralize marketing and sales while personalizing the user experience. At Zero Gravity Marketing (ZGM), we understand that in this industry, having an automation tool is no longer considered a luxury…
