Google recently produced an informational video officially advocating that businesses hire an SEO or digital marketing agency to manage their online presence. Here are some factors that contribute to their message:
Google’s Algorithms Are Complicated and Constantly Changing
To determine what pages to show on the SERPs, Google uses multiple algorithms and hundreds of ranking signals. To keep them all straight you would need a team of SEO professionals willing to play Google’s game, which means investing a lot of time and effort into research and testing results on a large scale.
SEO Strategies Update Constantly
If an insane number of ranking factors isn’t hard enough to keep up with, Google also changes their algorithms quite often. Oh, and some of their algorithms use artificial intelligence, meaning they literally change every minute. So right when you think you have a solid SEO strategy figured out, Google will put out an algorithm update. And the real clincher is that Google very rarely announces these updates—as a Digital Marketing company we spend significant time keeping an ear to the ground.
You Have Competitors
As impressive as your own digital marketing strategy is, you have no control over what your competitors are doing—and your ranking on Google is directly affected by their actions.
SEO Is a Learned Skill
Since SEO is such a complex process, not just anyone can do it effectively. Part of it is science and evaluating data, and part of it is art and using strategic moves to outrank competitors. It is a lot of work, a lot of analysis, a lot of trial and error, and a lot of fun. And even though SEO takes time, when it pays off big time, it is all worth it.
How to Hire the Best SEO Agency
You have probably already heard that SEO is not an overnight process but is one of the absolute best things you can do for your website. In Google's video, Maile Ohye outlines key tips to hiring the best SEO agency. It's important to remember, as Google tells us, there is no such thing as instant results from SEO, and if you come across it, chances are the digital marketing agency is using unethical strategies (with paid advertising being an entirely different thing).
If you want to be successful with your digital marketing, you have to realize that SEO takes time- too much time for a business owner and even many marketing departments. To have our experts evaluate your SEO strategy, contact Zero Gravity Marketing now.
Daniel Hamilton
