If you are looking for a digital marketing agency and are unsure how to narrow it down to one, you are in the right place. It can be difficult to know what qualities they should have, especially if you’re entirely out of your element. When crafting a marketing strategy, you want professionals you can trust with your brand and understand your specific needs. At Zero Gravity Marketing (ZGM), we know what it takes to stand out against the competition. Here’s how to select the best digital marketing agency in Connecticut:
Know What Services You’re Looking For
Yes, you want to select a marketing agency who’s truly and expert in their craft, but you should also have a firm but flexible idea of what services you’re seeking as well. Before reaching out for help, do some research to see if you need search engine optimization (SEO) to boost your search ranking or Pay-Per-Click (PPC) advertising to get your brand in front of potential consumers.
Have a Clear Idea of Your Goals
Even stellar CT marketing agencies can’t read minds. Have a clear agenda of your company’s goals so the experts know exactly what angle they should take and where to begin strategizing. If you believe you have a strong presence on Google search but your brand lacks customer engagement, an agency may suggest social media marketing services along with content marketing to increase brand awareness, improve your knowledge base, and educate your audience.
Test Responsiveness
Any digital marketing agency you work with should be highly responsive to your communications. Ideally, you’ll have an account executive assigned to your company. They’re responsible for facilitating calls and emails, delegating requests, and more to create seamless communication between the agency and their clients. Before you contract with an agency, test their level of responsiveness with a series of queries. See how fast they get back to you and remember that this will be a long-term relationship, so you need to know there will be someone on the other end of the “line” when you need them. Account executives who work with you and your brand should be willing to go the extra mile and pivot when necessary to ensure you receive a comprehensive strategic plan that exceeds your expectations. Whether you hired a top agency for PPC or experts on SEO, you should be satisfied with your results.
Ensure the Agency Understands Your Business Model
There are all sorts of agencies that specialize in various industries. Some handle creative clients, others corporate giants, and even small, niche pocket industries. No matter what the agency specializes in, it’s crucial to make sure those working with you understand your business model. It’s partly up to you to clearly explain how your business generates revenue, what you’re currently doing to drive that revenue, and what goals you’re trying to achieve.
In turn, the agency should do what they can to understand your customer’s buyer journey. When this is in sync, the relationship between client and agency can thrive. Fantastic agencies recognize who you are and decide what strategy to implement based on your respective industry. Having individuals who specialize in each service makes a huge difference in the quality of work. At ZGM, rather than having marketers familiar with each area, we have specific individuals to hone each marketing approach. With us, you don’t have to hire per industry — we work with all different types and have access to tools to develop strategies no matter what type of industry a client is a part of. Zero Gravity Marketing has web designers in CT, website developers, PPC specialists, SEO experts, content marketers, email strategists, and more that know the ins and outs to assist everyone.
Work with Zero Gravity Marketing
When you work with Zero Gravity Marketing, you build rapport with a team of digital marketing experts. We are a group of well-rounded strategists who believe in transparency and making your goals our own. What sets ZGM apart from other agencies is that each of us bring a unique understanding and interpretation of marketing and design to our client’s campaigns.
With us, you will experience a whole new level of service. Whether you need help with SEO, PPC, email marketing, and more, you can look forward to a long and satisfying partnership with Zero Gravity Marketing. Don’t settle for the first option you come across in your search process. Contact us today to get started!
