You already know how important it is to use digital marketing to increase leads, boost revenue, and get new users. But when it comes to implementing effective strategies like Pay-Per-Click (PPC), search engine optimization (SEO), TikTok, and X, you have no idea how to get started. Zero Gravity Marketing, a local full-service digital marketing agency headquartered in Connecticut, offers several solutions to help your business get its marketing off the ground. Learn more about the benefits of going local for your digital marketing needs.
What Is a Local Digital Marketing Agency?
A digital marketing agency works with companies, assisting with multiple types of online marketing, including social media, SEO, and content marketing. A local agency serves businesses in a specific geographic area. Local companies know their area well and can provide more personalized and specific insights than larger agencies with a wider customer base.
When you work with a local digital marketing agency, you partner with them to build a customized strategy from the ground up. The exact marketing mix you need depends on your brand's goals.
What's the Difference Between a Local Digital Marketing Agency and a Large Agency?
There's a big difference between a smaller, local marketing company and a national or international agency. Larger national agencies do have their advantages. For example, they often have many employees and can provide various marketing services.
But, since they typically have a lot of clients to manage, working with a bigger agency can often make a smaller business feel like they’re just a number. The service you get may be less personal and a lot more cookie-cutter.
A smaller, local digital marketing agency may not have the people power of a large agency, but what they lack in size, smaller agencies typically make up for with personal attention, dedicated service, and a comprehensive understanding of their area.
Benefits of Hiring a Local Digital Marketing Agency
When you partner with a local marketing company, you get customized services and personal attention. Some of the other benefits of working with an agency that's close to home include:
1. Familiarity With the Local Market
One of the first rules for marketing success is knowing your audience. A local agency understands the market around your business like the back of their hand. If you operate a brick-and-mortar business and want to get more foot traffic, a local marketing company will understand the typical behaviors of the people in your area and recommend the right mix of SEO, social media, and other strategies to bring more people through your doors.
2. It Helps You Build a Local Network
It's not always what you know but who you know that leads to success. That's particularly true when you run a local business. You need to have a strong connection to other companies in your area. You can trade advice with them or hire them as vendors. Similarly, local businesses can use your company's services or hire you as a vendor.
A local marketing agency can make those connections happen, helping you build a strong, local network.
3. You Get More Personalized Attention
No one wants to feel like they're just a number to their marketing agency or that they're being given a one-size-fits-all marketing strategy. With a local agency, your marketing team has more time to understand your business and create a strategy that meets your needs.
4. Responsive Communication
At the end of the day, it's your company. You shouldn't be pushed into a marketing plan that doesn't suit you. With a local agency, you're more likely to get a team that responds to your needs and keeps communication lines open.
5. You Get Realistic Projections
Plenty of larger agencies promise clients the world to get them to sign up. They then fail to deliver. With a local agency, you're more likely to get realistic projections and an explanation of why you can expect those results.
6. It's More Affordable
Working with a local agency is often much more budget-friendly than hiring a big-time agency or trying to build your own in-house team. You get the agency's local knowledge and marketing expertise, all for a price that won't break the bank.
7. You Can Scale Services as Needed
Your brand's marketing needs may shift from quarter to quarter or year to year. As you grow, you may want to add more services. A local marketing agency will help you decide on the services you need now and will be there if you want to expand your marketing portfolio later.
Let ZGM Be Your Local Digital Marketing Agency
ZGM is a local marketing firm located in Madison, Connecticut. We aim to be transparent, strategic, and proactive with the brands we work with. If you're ready to see how the local touch can help you build your business, contact us for a FREE digital marketing analysis today.
Daniel Hamilton
