On-site Search Engine Optimization (SEO) is essential, but it's not the only thing you need to do these days. Off-site SEO is equally as important as the blogs and webpages you put out to the universe from your own site. Of course, it's not always as easy as it seems on paper. Fortunately, you've found Zero Gravity Marketing (ZGM) and our team is here to help you navigate the world of off-site link building so you can bolster your rankings and befriend the search engines.
What is Link Building, and Why is It Important to Your Overall SEO Strategy?
Building links is one of the many tactics companies can use to accelerate their Search Engine Optimization strategies. When you have links going to your site, it's a sign that Google can trust your brand as a worthy, valuable source of information. This, in turn, means the search engines are more likely to send searchers your way when they look for specific keywords. The more quality and authoritative backlinks you can achieve, the more likely you'll be to earn higher rankings on the search engine results pages (SERPs).
Explaining Domain Authority (DA) and Why We Measure This Score in Link Building
What is Domain Authority?
Domain Authority (DA) is an essential link metric to monitor if you want to achieve the best results from your off-site SEO efforts. Developed by Moz, DA is a search engine ranking score based on a scale from one to 100 (100 meaning a greater ability to rank). Overall, Domain Authority helps predict how well a website will rank in the search engines and is calculated by evaluating multiple factors such as linking root domains and the total number of links pointing to a particular domain.
How Do You Increase Domain Authority?
At ZGM, we are experts in increasing our clients’ domain authority through strategic and natural link building tactics. We use various methods and tools to help us identify relevant websites that have a high domain authority themselves to acquire quality backlinks for our clients. One of the ways we build backlinks is by way of guest post contributions on these relevant websites. In return for the guest post, we can acquire a backlink which helps improve a website’s search visibility, keyword rankings, domain authority and overall SEO. Building quality backlinks to a particular page or blog post can also help increase page authority and keyword rankings to a specific URL. At ZGM, we diversify our efforts by building backlinks to both our clients home pages and most important landing pages/blogs for the best results.
Nofollow vs. Dofollow Links – What’s Best for Link Building?
This is a question we get quite often at ZGM and one that we’re happy to help clarify for our clients. The technical difference between a nofollow and dofollow link is that a nofollow link has a nofollow tag added in the HTML. This results in nofollow links not passing any link equity (also known as “link juice”) to the destination page/domain. From a link building perspective, we primarily target dofollow links to help pass link equity, page rank and to increase our clients search engine rankings. However, we do believe it’s important to include nofollow links in our overall strategy to ensure we are building a natural backlink portfolio and diversifying our efforts for our clients. Although the focus is stronger on acquiring dofollow links, nofollow backlinks also have their place in our SEO link building campaigns.
Link Building Strategies We Use
At Zero Gravity Marketing, we are expert link-builders. Using our proven methods, our clients enjoy better rankings in the search engines than they would have if they'd have gone it alone. Here are just some of the link building strategies that we utilize at Zero Gravity Marketing.
Nobody's going to want to link to your pages if you don't have great things to say. That's where we come in. We have the knowledge, experience, and awesome writers who will craft the kind of content that generates backlinks.
Comprehensive & Detailed Content
Just generating content isn't enough; you need valuable content that delivers impeccably researched, well-written answers to the questions people are searching for. With Zero Gravity Marketing at the helm, you can rest assured that your content will be comprehensive, detailed, and valuable.
Newsworthy Industry-Related Updates
If you want to be talked about, you need to talk about the things that matter most to your audience. Tagging industry experts and linking to thought-leadership blogs is a great way to get attention from sources who could, in turn, link back to your own posts.
Shareable Content Ideas
The more shareable your content is, the more likely you are to get attention on the internet. Granted, it's not always easy to drum up new ideas, but that's why you have us here to help guide you through the process.
Guest posting or guest blogging is when you write content for another company or businesses website. By sharing articles and information via guest blogs, you will not only reach a wider audience that you may not have otherwise, but also attract relevant industry traffic back to your website through backlinks generated by the posts. At ZGM, we research and publish guest blog content on highly authoritative, reputable, and relevant websites on behalf of our clients to boost domain authority and reap the rewards of our backlink efforts.
Our ZGM team is highly skilled at identifying broken links on external websites and writing 301 redirects for these. This helps reclaim that lost link equity from a once dead or broken link.
Help a Reporter Out (HARO) can be a great way to get your name out there. We'll help you concoct newsworthy pitches that are primed for big spotlights. Upon your approval, we'll get writers working on the pieces and submit them to the appropriate news outlets.
A citation is an online mention of a business's name, phone number, and physical address. Some citations give you the option to link back to your website.
People love visual infographics. When you create a visually compelling piece of content, other reputable websites will want to share your infographics, giving you credit, of course, to create said pieces.
Benefits of Link Building
Link building isn't just something people do for fun; it has many benefits in the grand scheme of a well-planned marketing campaign. It provides a three-pronged approach to improving brand awareness. Link building can help to:
- Improves search engine rankings. Building links sends signals to the search engines that your site is a quality resource that's worthy of being cited by others. Thus, the more backlinks you earn, the higher your value to the search engines is likely to be. There are right ways and wrong ways to build links, though, which is why you need a trusted marketing partner like ZGM on your team.
- Increases company exposure. When your company is featured in things like blog comments, forum posts, guest book comments, and guest post signatures, more people are likely to see your brand who may not even have known about you before. Link building enables you to increase your outreach and touch as many audience members as possible.
- Boosts referral traffic. Of course, when you increase your audience outreach, you're more likely to get more traffic coming your way. It's the circle of life in the world of link building; when you show up in publications that pertain to your target audience, you'll gain attention. When you gain attention, you'll drive more traffic to your site.
What If My Website Has a High Spam Link Score?
It’s not uncommon for our link building experts at ZGM to come across a website with a moderate to high spam link score. If you have a spammy inbound link profile, we’ll take the necessary steps to either try and get these links removed or tell Google not to count them in our backlink profile when assessing the website. Having a high spam score essentially boils down to having banned or penalized sites pointing to your own. If you have a high spam link score we’ll utilize Google Search Console to to submit a disavow file with all the links we want Google not to count towards our SEO. By submitting a disavow file we can keep our clients websites healthy, free and clear from spammy links which could negatively affect their SEO and search engine rankings.
Why Choose ZGM for Your Outsource Link Building Services
If you're on the hunt for an agency specializing in link-building services, you're in luck! Zero Gravity Marketing is a link-building SEO company that understands Search Engine Optimization from beginning to end. Reach out to us to learn how we can help you today!