Caitlin Kennedy
Caitlin Kennedy is a well-versed Lead Senior Paid Media Specialist at Zero Gravity Marketing with over 5 years of experience in the eCommerce and healthcare sectors. Her expertise in lead generation and driving sales has helped grow her clients' performance while maintaining efficiencies across the board. Her love of data helps drive her strategic approach to any client with ease.
Outside of work, Caitlin enjoys cooking and baking, usually with produce from her own garden. She also enjoys traveling and learning new things about every city she visits, including taking the local ghost tours while she is there. She also loves all things fashion, especially after graduating from the Fashion Institute of Technology in NYC.
Certifications & Accolades
Figma Certified
Meta Creative Strategy Professional
Microsoft 365 Fundamentals
Google Ads Search Certification
Google Display Ads Certification
Google Ads Video Certification
Google AI-Powered Shopping Certification
Why do you enjoy digital marketing?
I think digital marketing is ever-changing. You learn something new every day, either from the people around you or new information. I think changing with digital marketing makes it the most exciting part. You are never bored, you are always learning something new.
What is your favorite quote?
"You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make." -Jane Goodall
Do you have any hidden talents?
I can play the violin, and I was a varsity tennis player in high school.
What did you want to be when you grew up?
I wanted to be a veterinarian.
Do you have any pets?
I have seven pets, one dog and six cats.
ZGM Awards & Recognition
