Naugatuck Valley Radiological Associates Case Study

Naugatuck Valley Radiological Associates (NVRA) Imaging Network is a trusted provider of advanced diagnostic imaging services in Connecticut. With four patient-friendly facilities across Southbury, Waterbury, and Prospect, NVRA is known for delivering accurate, efficient diagnoses with compassion and expertise. Their board-certified radiologists use state-of-the-art technology to provide services like 3D Mammography, Ultrasound, CT Scans, Open/High Field MRI, Arthrography, General Radiology, and Bone Density testing. NVRA is deeply committed to patient care and provider collaboration, making them a reliable name in diagnostic healthcare.

The Challenge

NVRA came to ZGM with an outdated website that no longer reflected their quality of care or the modern technology they used in-clinic. They needed more than just a refresh—they needed a complete digital transformation. On top of that, they were seeking stronger visibility in search results to reach prospective patients online and better communicate their services. As the partnership evolved, NVRA also wanted help rebranding to match its elevated standard of care. Their priorities included a new logo, refreshed patient-facing materials, and a consistent brand look across channels.

Outcome

We started with a full redesign of NVRA’s website to better reflect their expertise, services, and patient-first approach. From there, we built a targeted SEO strategy, starting with technical fixes like metadata and H1 optimization, followed by schema markup and service-specific content designed to educate users and increase discoverability. We also crafted new educational pages to support structured data efforts and earn rich results in search.

After building trust through successful SEO results and design work, NVRA partnered with us for a rebrand. Our creative design team delivered a fresh, modern logo grounded in strategic design decisions, color rationale, and messaging that aligned with NVRA’s values. That new brand identity extended into rack cards and marketing brochures, giving NVRA a consistent, polished presence online and in the office.

Results

51.76% increase in Organic Engaged Sessions YoY (90-day comparison)

37.09% increase in Organic Engagement Rate YoY (90-day comparison)

31.49% increase in Organic Events YoY (90-day comparison)

71.36% increase in Google Organic Impressions YoY (3-month comparison)

491.18% increase in SERP Features pulled from SEMrush

16.7% YoY growth in Google Business Profile interactions

Services Performed

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Don't Just Take Our Word for It

"“Naugatuck Valley Radiology has had a long-standing partnership with Zero Gravity Marketing. Under their expertise and collaboration, we have successfully launched various projects inclusive of marketing material development, a complete website overhaul, and rebranding. Zero Gravity really understands our industry and always delivers solid work that helps us reach and connect with our patients and community.”"

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