You already know that content is important, but exactly how vital is it to search engine optimization (SEO)? The answer is that it is very crucial to your overall SEO efforts!
In 2020, content is slated to be the number one way to improve your search engine ranking and bring massive amounts of attention to your brand. This is through both natural SEO and organic SEO. The only method of making this work is to continually post engaging and informative content that people actually want to read, watch, and share.
So, how do you get there? Our Zero Gravity Marketing team has put together this short guide to help you understand the importance of content marketing and the various facets of this type of digital advertising in 2020.
Let’s Look at a Few of the Numbers
Before we can discuss the various aspects of content marketing for SEO, we have to look at a few of the hard and fast numbers. At the time of this writing, the facts include:
- Twitter users send approximately 350,000 tweets per minute
- More than 100 million images and videos are shared on Instagram every single day
- Around 300 hours of video content is uploaded to YouTube every minute
- Over 4.4 million blog posts are published on the web each day
That’s a lot of text and multimedia content! These figures are based on 2019 data surveys, so it is quite easy to surmise that they are only slated to grow throughout the next year. And, if you aren’t working to include what you’re publishing in these numbers, you could be missing out.
Content Marketing with Context and Variety on Your Website
The first place to start when talking about content marketing for better SEO is written text on your website. This can be in the form of a blog post, an article, or even an evergreen page like a frequently asked questions page or company bio.
Think of content as digital real estate. The more you have on your website, the bigger your portfolio is, and the easier it is for more people to come to your page through search engine results.
Of course, a solid content marketing strategy doesn’t mean slapping just any old amount of text and calling it a blog post. It requires both context and variety, meaning you must create quality written articles and posts that feature knowledgeable information. Simply put, you cannot just add a bunch of keywords and hope someone on Google finds your site—you need to add context and variety to this content. Don’t be afraid to get a little wordy if it relates to who you are and what you do!
To take this a step further, consider:
- Site owners who prioritize a content marketing strategy are up to thirteen times more likely to see a positive ROI.
- Businesses that publish sixteen or more pieces of content a month receive over three times more traffic than those that post on a lesser frequency.
- The average word count of top-ranked content in Google’s rankings is between 1,140 and 1285 words.
The key point here? Post quality content often, and don’t be afraid of longer posts. In the end, this can seriously help your search engine ranking.
Who Needs Content Marketing for SEO?
One further aspect many website owners wonder about when it comes to content marketing is who actually needs it. The truth? Everyone needs content marketing for improved search engine optimization in 2020. It really is a vital aspect of the sales funnel process.
From B2B companies to eCommerce stores and others in between, there’s a benefit to content marketing. The reason for this is that written and multimedia content is a big part of the purchase funnel.
As potential customers begin to research a firm, they want to find out what the business has to offer. In short, this means they are using search engines to discover knowledgeable companies that provide the products, services, and advice they are looking for. If you’re posting content to your website on a regular basis, you are easily going to be the one they find and, in the meantime, will build trust as they read on. In the end, they are much more likely to spend money with you because of the information you provided.
Video + SEO = A Perfect Match
Content creation isn’t limited to just text, as video marketing is just as important as ever. YouTube is now the second largest search engine platform on the internet, with over 1.5 billion logged-in users per month. Plus, these trends look to be bigger than ever this year with the growth of streaming platforms such as Twitch, TikTok, Facebook Live, and others.
Simply put, you can’t ignore video if you’re hoping to improve your rankings and traffic. You have to have a solid strategy. But, there’s a catch—search engines aren’t going to sit through your video and determine that you’ve added some really valuable and insightful content. You have to make sure to optimize parts like your title and description to make it works appropriately.
While this does take a bit of finesse, it is important to remember how closely related the process really is to organic search engine optimization. As long as you’re making a concentrated effort to include your targeted keyword in various parts of your textual profile on a video platform, you’ll be able to leverage their clout and improve your ranking in a relatively short period of time. More eyes mean more context, so don’t skip out on this vital facet of the process.
What About Viral Content?
Another thing we are regularly asked about is viral content—i.e., how to make a post insanely popular on social media. The truth is that there is no real way for this to happen other than continually posting about things that people want to see or read on a regular basis. If you’re focusing on that, there’s a good chance your audience will see the same value and want to share it with others via their favorite social media platforms.
Content Marketing is Vital in 2020 – Don’t Miss Out!
As you can tell, the importance of content marketing is only expected to grow in 2020. Failure to post on a regular basis only limits the amount of so-called digital real estate your website encompasses, which makes it harder for potential paying customers to find you. In the end, it is a good idea to have a strong publishing strategy for content and stick to it regularly.
Are you unsure of where to start when it comes to content marketing in 2020? Please contact our Zero Gravity Marketing team today. We have the knowledge and expertise to help you increase your search engine ranking and improve your overall brand recognition and site traffic. Give us a call to discuss your unique project.
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.