Just as our world needs key elements to continue spinning, so does the marketing industry. The four main elements of digital marketing are search engine optimization (SEO), email marketing, social media strategy, and Pay-Per-Click (PPC) advertising. Each important service revolves around one thing: content marketing. All five approaches complement each other, and when their moving parts work as one, they can help produce a fantastic full-funnel marketing strategy. At Zero Gravity Marketing (ZGM), we use all four to ensure the universe revolves around our clients. Here is a deep dive into these important elements and how we use them:
Earth: Search Engine Optimization
The foundation of every digital marketing strategy is search engine optimization. Just as we wouldn’t be where we are without the earth, marketing our client’s products and services wouldn’t be the same without organic SEO. Our industry’s world spins on the SEO axis to ensure our marketing efforts are first to appear on search engine result pages (SERPs). Without this strategy, each campaign would not fully improve your site’s rankings to attract traffic. It truly encompasses a variety of techniques used to convert consumer traffic into customers and leads. In general, search engine optimization includes:
- Getting high-quality inbound links.
- Making sure your website is mobile-friendly.
- Ensuring there are no technical glitches on your site.
- Using keywords throughout your content without keyword stuffing.
- Incorporating keyword-rich title tags, header tags, and meta descriptions.
- Posting grammatically correct, engaging, relevant content.
Wind: Email Marketing
Email marketing is the element that will get your digital marketing efforts moving. This strategy gives every successful marketing campaign a boost in the right direction, and email is used worldwide every day, so why not incorporate it into your plan? When used correctly, email marketing will drive sales, keep your customers interested, and reinforce your brand. If you aren’t sure what works and what doesn’t for your business, you can begin A/B testing to try out different marketing methods.
Not only is this element useful, but with the abundance of automation tools available today, email marketing is even easier because it doesn’t take up a lot of your time or cost that much money. You have the opportunity with this approach to make your marketing efforts entirely personal and customized to you. And with the ever-increasing popularity of smartphones and instant email notifications, it may just be more effective than ever.
Water: Social Media Strategy
Just like you can’t survive without water, your business won’t make it without a strong social media strategy. Why? Because it is the number one way to improve your brand awareness and build relationships with your followers. The good news is that you don’t have to be present and active on all social media sites; you just need to choose the ones that fit the best with your industry.
You don’t drink water every now and then; you incorporate it into your daily life. This is how you should view implementing social media marketing into your strategy. Decide with your social marketing team or agency on which social media outlets work best for your brand and develop a plan to target large audiences and expand your reach each day. Having a strong social media strategy makes your business transparent with potential customers, provides a new space to post content, increases web traffic, and much more.
Fire: PPC Campaign
Finally, you need something to set your digital marketing strategy on fire, and that element is a Pay-Per-Click (PPC) campaign. A PPC strategy gets you to the top of the search results instantaneously (remember, organic search takes time), and even though you are paying for these clicks, it is a great way to get targeted traffic to your site. A PPC campaign can also be a valuable tool for keyword research.
If you’re asking yourself questions such as, “How many people click on PPC ads?” or “What’s the difference between paid vs. organic search?” then you’re in the right spot. When PPC is used correctly, it can deliver an impressive uptick of consumer interest through the purchase funnel. As long as you’re incorporating the perfect mix of both keywords and target audience, your campaign should be successful. The difference between paid and organic search? The cost! Organic simply means it is generated naturally and is influenced by SEO. Paid search focuses completely on paid rankings.
The Sun: Content Marketing
Now that you have the four digital marketing elements, it is time to talk about the one aspect they all revolve around: your content. The digital marketing industry wouldn’t be able to sustain life without this strategy, as it is a key component within everything we do. You can find content in:
- Keywords and title tags for your search engine optimization.
- Email marketing newsletters to capture the subscriber’s attention.
- Your social media strategy to receive likes and shares on social platforms.
- A PPC campaign to ensure your ads lead to content that will keep consumers interested.
Without content marketing, your full-funnel strategy wouldn’t represent who you are and generate traffic for your brand to succeed.
The Four Digital Marketing Elements at ZGM
At first, the world of digital marketing may seem complicated. However, when you break it down into its four elements, you can see how they all work together as one successful system. With these marketing strategies, the industry works efficiently and brings brands to life. For help implementing the elements into your digital marketing strategy, contact Zero Gravity Marketing today!