Morrow Sodali Case Study

Though Morrow Sodali has an extensive global network of clients, visibility within search engines was their biggest challenge. Due to being a global company with a presence in different countries and continents, language barriers, GDPR restrictions, and different search engines amongst their target audience, it was difficult for the firm to get their site in front of more users worldwide. To broaden their reach and drive new traffic to their page, Morrow Sodali needed to strategize how to overcome these global barriers to appear to a larger pool of users and searches.

Our plan at Zero Gravity Marketing was to help Morrow Sodali achieve their digital marketing goals by increasing search rankings and driving organic traffic despite the firm’s diverse global target audience.

To meet Morrow Sodali’s goal of increasing visibility and organic traffic, the team at ZGM consulted and analyzed Morrow Sodali’s website. Throughout this process, Zero Gravity Marketing assessed the site’s current rankings within the search engine result pages (SERPs), determined whether it was search-friendly, and identified any potential opportunities for optimizations.

After analyzing Morrow Sodali’s site data, rankings, and other relevant information, the team at ZGM recommended implementing a strong and strategic search engine optimization (SEO) campaign to further enhance rankings. Our SEO strategists began addressing the “low-hanging fruit” of Morrow Sodali’s website by implementing data tracking software such as Google Analytics, Google Tag Manager, and Google Search Console. Once data tracking was introduced, ZGM began to optimize the website accordingly to boost rankings, user reach, and engagement.