DIGITAL MARKETING FOR...

Software Companies

Zero Gravity Marketing is a digital marketing agency based in small-town Madison, Connecticut. Our experienced team is dedicated to implementing a digital marketing strategy that lays the groundwork for a successful business. From search engine optimization (SEO) to social media, we offer a variety of marketing services tailored to software development and SAAS/PAAS companies.

One of Our Focus Industries is Software

When it comes to serving businesses in the software industry, our digital marketing strategies are unmatched. Our team at Zero Gravity Marketing is experienced in working with software companies to achieve their unique goals. We will work directly with your business from the ground up, offering various services from Search Engine Optimization, Per-Per-Click (PPC), Social Media, Content Marketing, Web Design, and more.

OUR SOFTWARE CLIENTS OUR SOFTWARE CASE STUDIES

"ZGM is able to scale but keep the personal touch. They're able to handle a lot and really shine when it comes to SEO. You don't know what you don't know. Fortunately, ZGM does know, especially about SEO tools and strategy that will make a difference."

- Sean Donnelly - The Marlin Company

Marketing Director

Our Approach for SaaS Marketing

Software Services

SEO

Our team focuses SEO efforts for software clients towards helping them remain relevant and up to date on new trends, internal linking (to keywords and unique content), and developing content for their product and service pages. We strive to provide software clients with content that is useful and relevant to their customers.

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Content

Our SaaS content marketing services focus on developing new content - like testimonials and case studies - that details security measures and success for software businesses. The content team also focuses on generating new content and optimizing existing content for software solutions pages and blogs detailing the specific uses and benefits of our client's software.

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PPC

Our paid team recommends Google Search Ads (branded, non-branded, and competitor), Display Acquisition & Retargeting, and Discovery for content amplification - which we use for case studies, reporting, and blogs. We also use paid media to develop ads for YouTube and Programmatic (display and streaming audios), LinkedIn (to boost posts and feature feed, video, and lead gen ads, as well as sponsored messages), call and form tracking (for lead quality integration), and conversion-optimized landing pages.

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Social

From a software perspective, we find that incorporating product tutorials on your social media channels is the best way to bring goals to light and spread brand awareness. That's why our team puts together intriguing and valuable content for our clients' social channels to drive user engagement and sales.

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Software Marketing FAQs

Our Software Clients Include

Related Case Studies

The Blog

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Why Most B2B Lead Generation Fails (And What to Fix First)

March 13, 2026

B2B lead generation is the beating heart of Connecticut-based businesses, yet higher education and manufacturing sectors often struggle with B2B lead quality. Left unchecked, this stalls revenue growth while creating friction between sales and marketing teams. All too often, businesses aren’t failin...

What Happens After the Lead Comes In Matters More Than the Lead Itself

May 12, 2026

In working to drive real revenue, capturing leads is just one of many crucial steps for brands. Given the increasingly competitive landscape, developing an optimal eCommerce lead nurturing strategy has become paramount for long-term growth. This now requires teams to implement timely follow up pract...

The Hidden Revenue Leaks in Your B2B Funnel

May 1, 2026

In 2026, far too many leadership teams struggle with their B2B lead generation funnel strategy. Here’s what that typically looks like: marketing generates leads, pipeline dashboards look strong, yet revenue growth is slowing down or stalling altogether. Here at ZGM , we’ve seen this play out firstha...