DIGITAL MARKETING FOR...
Located in Madison Connecticut, Zero Gravity Marketing is a digital marketing agency specializing in servicing companies in the energy industry and other closely related businesses. The dedicated team members of ZGM are experienced in everything from search engine optimization (SEO) to paid strategies, design, social media marketing, and much more. Our comprehensive services support the unparalleled growth of companies in the energy industry.
Serving clients in the energy industry is one of our specialties. No matter what your goals may be, the team at Zero Gravity Marketing is here to develop a marketing strategy that will deliver success every step of the way. We are unique in that we work directly with your energy company from start to finish, offering custom-designed and tailored digital marketing services to meet your needs.
OUR ENERGY CLIENTSOUR ENERGY CASE STUDIESWhile working with ZGM, North American Power created a relationship where they were truly an extension of our team. By bringing them on, we collaborated, made a better-streamlined process for our digital marketing campaigns, and tapped into new marketing territories that allowed our lead gen list to grow. They were always a pleasure to work with.
Senior Marketing Associate
North American Power
Our team’s approach is to improve search engine rankings for conversion intent keywords, therefore increasing relevant traffic and generating valuable leads or signups. For example, one of our go-to strategies is to target niche energy-industry-related keywords via location pages and blogs. We try to separate your business from other industry leaders by optimizing your website highlighting valuable information that will drive a potential customer to choose your energy products or services.
We have found that our energy clients show the most success with an SEO focus on content and updating information such as energy rates and package pricing. Another important SEO strategy for our energy clients is local search, which means including “Google Business Profile” and location-specific content pages to target local audiences who are searching keywords like “Energy rates in Charlotte North Carolina”.
For ZGM’s energy clients, SEO efforts have helped to improve search visibility and drive website traffic through keyword research, the creation of new blog content, and tag optimization. For one client in particular, our team’s SEO initiatives showed a 337% increase in keyword rankings, and a 75% increase in search visibility.
When it comes to social media marketing for businesses in the energy industry, we focus on establishing or improving their reputation amongst users and customers. Many of our energy clients struggle with their audience’s interests, needs, and identities, so we help companies build and market their brand identity by connecting with their target audience. This direct line of communication allows our energy clients to better understand their customer's interests and needs.
As we have seen with some of our new energy clients, customer satisfaction has plateaued or dipped in the energy industry. However, social media provides an opportunity to increase communication between our clients and their customers. Open lines of communication have been shown to improve relationships by creating a space where customers can leave reviews, questions, or feedback, and the businesses can then address these concerns.
We also use social media platforms to educate users about each client’s company, what energy services they provide, and what sets them apart from competitors (like reward programs). Social media is a place for our energy client’s customers to ask questions, get to know the company, and see their products in action through product demos or tutorial videos.
For clients in the energy industry, we focus our paid efforts on several cross-channel campaign types, allowing for an integrated and holistic approach to PPC. Our paid team has found that full-funnel audience marketing efforts are the most effective way to reach the target audiences of energy businesses.
When it comes to our paid search approach and bottom-of-funnel tactics, we focus on keywords that target intent to purchase. Our paid strategy for energy clients also prioritizes Google Search Ads and Display alongside Paid Social Ads, proven to successfully connect energy clients with interested customers. We also provide A/B testing for paid campaigns, especially for webpages and blogs that detail how our energy clients’ products or services provide customers with solutions that will best suit their needs.
Google Ads has proven to serve as the best advertising channel for clients in the energy industry, especially for targeting customers searching for a specific energy-related product or service.
Our unique approach to content differentiates us from other agencies. We rely on content to increase brand awareness, educate target audiences, build trust, and convert potential customers into loyal buyers. Our content marketing team identifies niche topics unique to an energy company’s specialties and marketing needs. We then turn to our network of energy industry-specific writers to develop content that captures your brand’s tone.
One content marketing strategy that has proven successful for our energy clients is developing FAQ content. Our digital marketing team takes the most frequently asked questions from energy sales teams and then provides keyword-rich responses within a blog, site landing page, or location page. Generating content through these avenues helps energy companies to become leaders in their industry, increase their competitiveness, and present their target audiences with real-world examples of how their products are used.
We’ve developed unique content marketing strategies for our energy clients to create more in-depth and statistics-driven blogs to help improve their business’s authority and credibility.
