ChatGPT: The AI-Powered Chatbot Revolutionizing Digital Marketing
Artificial Intelligence (AI) tools have become increasingly popular in the world of business. One notable tool is ChatGPT, developed by OpenAI, which uses deep learning to provide human-like responses. It offers businesses opportunities to improve operations and stay competitive. In this article, we will explore what ChatGPT is and the digital impact it has on…
Click-through Rate (CTR)
As a digital marketer, you have a lot of metrics to pay attention to. From bounce rate to conversion rate to the amount of time on site, there are plenty of digital marketing KPI’s to evaluate. But what about click-through rate (CTR)? Are you giving your CTR as much time and attention as it deserves?…
How to Get Leads to Do Your Email Marketing for You
Acquiring leads to send emails to is one task, but expanding your reach beyond those audiences via email is something else entirely. You need to create email content that’s engaging and share-worthy, but how exactly do you do that? Is email really all that valuable anymore? Let’s explore. First of all, email marketing yields a…
Duplicate Content Checkers For Website Content
Originality is key. But sometimes, it’s easy to accidentally duplicate content. Unique content not only keeps your audience hooked but also sends a positive signal to search engines like Google. Conversely, plagiarized or duplicated content can cause a severe blow to your online credibility and SEO efforts. At this juncture, the value of a duplicate…
What Are Your Money or Your Life (YMYL) Pages?
As entrepreneurs, we all know that having an online presence is crucial for a successful business. With the internet offering a vast landscape of opportunities, it’s essential to understand how Google evaluates and categorizes content. Enter “Your Money or Your Life” (YMYL) pages, an acronym coined by Google that plays a critical role in determining…
The Difference Between Click Funnels and Landing Pages
Click funnels and landing pages appear very similar at first glance and people often confuse the two. However, when you dig deeper into the details, it is evident that there are many elements that set them apart. Click funnels and landing pages are both important aspects of a lead generation marketing strategy but they each…
How to Reduce Bounce Rates
You put a lot of time and effort into creating your website. You want visitors to spend time checking it out, learning about what your brand does, and, ideally, taking the next step. But a quick look at your stats reveals that people come to your site and quickly leave. Your bounce rate is high,…
9 True Digital Marketing Benefits of Guest Posting
If your business is looking to climb up the search engine results pages (SERP), boost your search engine optimization (SEO), and effectively reach your target audience, you need to create guest posts. Before we get into the details of how these articles can help your marketing campaigns, you’re probably wondering what exactly is guest posting…
What is E-E-A-T?: How to Improve Your Content & SEO Strategy
The idea behind Google’s E-E-A-T is quite simple. We all need to eat to live, and that notion extends to your website content, too. So, let’s dig in a little, shall we? Often referred to as the “Medic” update, industry experts began to notice Google’s positive perception on high-quality content (formerly referred to as E-A-T.)…