Have you ever tried to increase the size your logo, only to end up with a ridiculously blurry, less-than-professional result? You certainly don’t want that on your banner or flyer. So where did you go wrong? If the file you are working with is anything but an EPS file then you found your problem.
In literal terms, EPS stands for Encapsulated PostScript, and it is a vector graphic. Basically, instead of storing your logo as one image, it stores it as a mathematical equation made up of lines, curves, and joints that create different geometric shapes. In simpler words, every detail of your logo is saved separately and then combined with all of the other elements of your logo when you open the EPS file.
Now that you understand what an EPS file is, you are probably wondering why it’s so important for you to have an EPS version of your logo on hand. Here’s why:
EPS is the most universal, but there are a few other file types that are resizable and editable if the correct software is being used. The most popular is Adobe Illustrator. As long as both the creator and the editor are using Adobe Illustrator, this file type will work because it is still a vector image. Editable PDF files are also increasing in popularity. But if you want to be safe, and ensure your logo is compatible with even older software systems, EPS is the only way to go.