If you are still using the website designed by your then 14-year-old kid, chances are it is an antiquated HTML site.
Now, your kid has her own family and lives 1,500 miles away. She last updated your website before her wedding. Unfortunately, you do not have a clue about how to update your site.
But, if you switch to a responsive framework WordPress template for your site, it is amazing how short the learning curve is to change content periodically and use WordPress’ built-in content management system.
When you opened your first business website, most people used their desktop PC or laptop computer to search the Internet and open websites. The most important thing was to make sure that the website would open with any browser. But today, 91 percent of the people in the United States have a mobile device (e.g., smartphone, tablet, or phablet) within reach 24/7. Every device comes with a different operating system and a number of screen sizes. WordPress Responsive Framework themes can open on any operating system and screen size.
While the number of operating systems is at a plateau, the number of screen sizes increased from 97 in 2010 to more than 230 in 2013.
The depth of the plugin functionality available on a WordPress Responsive framework is more robust than any other platform. With WordPress plugins, you can add with a few clicks photo galleries, maps, shopping carts, forums and sliders. WordPress has a searchable database (like an App store just for WordPress), where you can find loads of one-click installation plugins.
CMS is the core reason that WordPress has become so popular. Site owners who can use Word can do anything they can do in Word in WordPress. You can write an article or blog in Word, and then you can use the WordPress “paste from Word tool” to post it on your website. WordPress is not resting on its laurels as a content management system; instead, the CMS function is always undergoing improvement. WordPress has added threaded comments, custom post types, trash, revision histories and more.
Of course it is! WordPress began as a blogging tool and even today aligns itself more with blogging than site building. The default style for a WordPress site homepage is “blog.” The blog features are overwhelmingly great and loved by Google as a source of great content. Add blog features to your WordPress responsive website, and you will be attracting new visitors by involving them in your blog using tools such as widgets, great moderation tools and anti-spam solutions.
There are numerous themes available for a WordPress responsive website. Some are free and some have a one-time cost. Whichever you choose, it is open source so customizing them is easy. You can choose a bright and breezy theme or a classical and serious one. Because themes and content are different elements of a WordPress responsive website, it’s easy to change themes and still keep your content intact along with functionality.
You can either make the changes yourself or hire a firm to do the heavy lifting. For more information about responsive WordPress websites, contact the experts at Zero Gravity Marketing. You can also reach us at 203-488-3183 or email us.