From stories to shoppable posts and IGTV, Instagram is constantly evolving and creating new ways for users to share and interact on its platform. Their newest feature, Reels, adds yet another outlet for brands and individuals to create digital content. It’s fairly new to the game, but if you know anything about TikTok, you’re already familiar with its foundation.
The future of TikTok is unclear, but consumers of its content have come to enjoy the benefits of its funny, creative, and even educational bite-sized videos. With over one billion users worldwide, the platform is a leader in the current social media landscape. However, Instagram is positioned to attract these audience members with the release of Reels.
Instagram Reels offers a new way to create content on the platform. Reels enables you to make fun videos that you can share with your followers, ultimately increasing brand awareness on the web. With this tool, you can easily record 15-second clips and edit them with audio, effects, and more. This helps you showcase what your company is about, how your products can benefit customers, and why people should care about your brand.
Bear in mind that Instagram Reels is new, which means if you implement it in your social media strategy now, you’ll be getting in at the ground level. You’ll have access to a large audience while enjoying the following benefits:
When it comes to new social media features, you don’t want to jump in without a plan. Fortunately, you have the Zero Gravity Marketing team on your side to guide you.
Here are a few tips and tricks you should consider before you create your first Reels campaign:
Are you ready to make the most of Instagram Reels? Zero Gravity Marketing is here to help. Contact us today for more information about how we can help you craft a winning social media strategy!