The nearly 500 million people on LinkedIn come to the site to network, create a personal brand, and look for jobs, so their profiles are almost always current and accurate. This makes marketing on LinkedIn one of the most valuable forms of digital marketing if you are looking to target a pre-qualified audience of decision makers, influencers, and executives. Here is a closer look at how to use LinkedIn targeting to improve your ROI.
Every LinkedIn profile is laden with essential information, such as job titles, years of experience, valuable skills, names of companies, etc. Because LinkedIn is a professional networking site, people are willing to put all of their information out there to attract potential employers and make themselves look good. What this means for you is that with LinkedIn targeting, you have so many more options than just your standard age, gender, and location. Here is a look at the key areas of targeting available on LinkedIn:
When you set up a campaign on LinkedIn, you can choose from any of these many targeting options; however, LinkedIn does require you to specify the location you are targeting. But the good news is, they will count both the location listed on a profile and the location of the IP address.
Now that you know the many options for LinkedIn targeting, it’s time to dig a little deeper and explore how to use them effectively. Here are four helpful hints:
By implementing LinkedIn targeting, you can easily connect with individuals who will make a big impact on your business. But just like all forms of Digital Marketing, you will need to use some trial and error to find your LinkedIn sweet spot. To learn more about marketing on LinkedIn, contact us today.