It might seem like a good idea. After all, your competitors appear to be having success with their digital marketing approach, so you may as well try it, too. But trust us, copying your competitors is not a wise idea.
While you may think you know what your competitors are up to, you may only be seeing the tip of the iceberg, and you have no way to know just how successful and complex your competitor’s content marketing strategy really is. Perhaps their Digital Marketing campaign isn’t really as successful as they are letting on. They could be spending a lot more money than it seems, and their ROI is a fraction of what you believe to be true.
All that aside, there is still the fact that your business is uniquely yours—and your content marketing strategy should be, too. Just because a company is in the same industry as yours, that does not mean they have the same target market, the same approach, or the same standards. It also means they might have a different budget and access to more resources.
If you want a successful content marketing strategy, invest the time into creating one that has your business at its heart. To do this, you will want to follow these four steps:
At Zero Gravity Marketing, we are a full-service marketing firm that can help you outshine your competitors. We will get to know who you are and what your brand is all about, and then we will craft the perfect digital marketing campaign for your target audience. Contact us today to learn more.