Until now, if you wanted to perform A/B testing within your Facebook advertising, you would have to manually set up two separate ads and compare the data yourself. Not only is this cumbersome, it isn’t always an accurate comparison between the two data sets. But with Facebook’s new split testing feature, this is a thing of the past.
As you know, split testing is a powerful way for you to test different ads to determine which ones are worth your money. By changing just one detail, you can see which audience responds the best to your ad, or which call to action is the most effective. Here are some key details about Facebook advertising’s new split testing feature:
Since not every business has the same goal, Facebook advertising lets you select your objective when setting up your split testing campaign. You can opt to increase your website conversions, get more mobile app installations, or collect qualified leads for your business. Once you choose your objective, you can then set up either a split test with two ad sets (A/B test) or with three ad sets (A/B/C test).
By performing split testing, you can gain valuable insight into your target market. Learn what draws them in, what gets them to click, and what makes them commit, and then use that information to bring your Facebook advertising to unprecedented levels. To learn more about Facebook advertising and their new split testing feature, contact us today.