Though the leaves may be falling, now is the perfect time to start thinking about the most wonderful time of the year – the holidays. For businesses like yours, this means taking control of your holiday marketing plan before the hustle and bustle of the season commences.
Budgeting, planning, and preparation time are integral to holiday season success for eCommerce brands. This is because, unlike many of your counterparts with brick-and-mortar shops, you don’t start decorating in August. To enhance your business’s social media, you want to plan a timely holiday transition that will attract as many customers as possible during the biggest retail season of the year. Ultimately, holiday planning will allow for cohesion between your marketing channels, ensuring that you’re providing your customers with a consistent and unified experience that will make them follow through with purchases.
By beginning your preparation in the fall, you’ll have the opportunity to get ahead of the holiday rush and keep your social media marketing proactive instead of reactive. Early planning also allows time for research that can push you past your competition. Not to mention, extra time means extra creativity. If you give yourself room to breathe during your brainstorming process, you’ll have more opportunities for inspiration to strike. That way, you can come up with a perfect holiday Instagram post that can take your sales to the next level!
When starting the planning process, it’s best to begin by creating a calendar that outlines the start and end dates for your holiday marketing plan. Once your general timeline is in place, you can brainstorm potential content that highlights specific items or services and aligns with any planned promotions you’ve already set up.
While building your calendar, you should also determine how much content you’ll need to create based on your desired posting frequency. Then, you can select which social media platforms will best serve each of your ideas and yield maximum engagement.
With the structure of your calendar complete, it’s time to let your creativity shine. You can begin by using major holidays as inspiration for your content ideas and timeline. From Christmas and Hanukkah to Kwanzaa and New Year’s, there’s no shortage of holidays to celebrate. As a result, there are countless ways to promote your business.
In fact, since you’ve set aside time before the holiday rush, you can build upon your creativity by planning content around the lesser-known novelty holidays. Kick-off December with National Christmas Lights Day, celebrate Gingerbread House Day on December 12th, or highlight National Ugly Sweater Day on December 20th. Adding in this whimsical take on the holiday season can grab your audience’s attention and help you stand apart from your competitors.
What else can help your business shine this holiday season? Choosing the Zero Gravity Marketing team to help bring the holly and jolly to your social media planning. Reach out today to learn how we can enhance your social media presence.