Google has been pushing mobile-friendly sites for years now. The search engine has made it clear that the future of search is with a website that can operate seamlessly on all devices, especially smartphones. Now Google has moved the focus on mobile-enabled sites to pay-per-click ads, as well.
It is truly in your best interest to make sure your site is optimized for all mobile devices. More than 50% of all searches are done from mobile devices such as smartphones and tablets. If you miss out on mobile traffic, you are missing out on a lot of traffic, and it can make a huge difference in your site’s revenue.
Moving forward, websites that are not mobile-friendly will not have their PPC ads displayed on Google’s mobile search results pages. In other words, if your website is not mobile-friendly, your PPC campaign will receive less impressions, clicks and conversions because your ads do not appear for searches preformed from mobile devices. Instead, your competitor’s PPC advertisement (which links to their mobile-friendly website) may display, allowing them to take the lead.
Customers searching on desktop computers should still be able to see your PPC ads, but you will be losing the huge mobile audience (again, that number is more than 50% of all searches preformed). Naturally, we want all your target customers to see your PPC ads. If your site is still not optimized for mobile use, now is the time to get serious about making the change.
Google’s policy mobile-friendly has been called “Mobilegeddon” by many of us working in Digital Marketing. In April 2015, Google prioritized mobile-friendly sites in its organic search rankings. While Google said that quality content a main factor in determining search engine rank, their new mobile-focused algorithm almost indicates otherwise. Would a content-inferior site with mobile capabilities outrank a content-superior site that was not optimized for mobile use?
If you are running a PPC campaign, making your site mobile-friendly is now a must. Since ‘mobile’ includes a multitude of different sized devices, (iPhone 6s, Galaxy, Kindle, iPad, Samsung Tablets) redesign your website using responsive design, which will automatically adapt to any screen and work on any device, no matter what size is used in the future. Even if you were not running a PPC campaign, Mobilegeddon makes it worth your while to get on board, so your site gets better organic search engine rankings. Contact Zero Gravity Marketing for responsive website design, you owe it to your company’s financial future.