Pinterest is among the most popular social media sites today. Originally a hub for finding recipes and design ideas, the platform has grown and transformed since its inception. Today, brands in a variety of industries utilize Pinterest to connect with their audiences, drive traffic to their websites, and more.
After recently surpassing Snapchat in popularity, Pinterest is now the third-largest social media platform, making it a key site to promote your business. Let’s take a closer look at how to leverage the many benefits of Pinterest for your social media marketing strategy!
Unlike other social media sites, Pinterest is a place of inspiration for its users, who are nicknamed “Pinners.” From fashion to home goods and everything in between, people flock to Pinterest to not only view the latest trends but to figure out how they can integrate them into their own lives, too. In fact, 84 percent of weekly Pinners say they use the site to help them decide what to buy, while 55 percent report using it specifically to look for products. Because of this, Pinterest is an ideal place to promote your business.
Just as Pinners get inspired by what they see on Pinterest, you can draw inspiration for your social media strategy while researching brands that are succeeding on the site. How are they doing it? Let’s take a look.
Take Chobani®, for example. Known for its visual consistency, the company’s photos are always bright and inspiring. By cultivating a distinctive look and feel on Pinterest, they remain recognizable across their social media platforms, ensuring brand recognition among users.
Birchbox and Lärabar® also stand out from competitors due to their unique strategies. Birchbox uses its Pinterest boards to do more than advertise their products; they promote a lifestyle by curating content that offers inspiration and solutions to issues that are important to their users.
Lärabar has settled into its own niche, as well. On their Pinterest boards, they utilize user-generated content (UGC) from people who already buy their products, demonstrating their popularity and reliability to potential consumers.
Now that you see the possibilities of promoting your brand on Pinterest, let’s break down how to make it a reality. Follow these simple steps to make the most of your pinning experience:
Consistency is key when branding your Pinterest profile. Bios and profile photos should remain at least similar, if not the same, across all of your social media platforms. Creativity comes into play when choosing your cover and showcase boards, where you can highlight branded boards that feature graphics, product shots, and other designs from your company.
Since Pinterest is all about visuals, it’s important to fill your profile with bright and distinctive content. Highlight products and services with gorgeous photos, share the latest data in stunning infographics, and make creative designs for your lead magnets to drive users to save the pin or download your content immediately.
Community boards help your company reach new audiences. You can create these boards yourself or find prominent Pinners within the scope of your business and become active there to build a following. The key to success on community boards – especially those your company creates – is to stay active by pinning your own content and curated content from other users.
Because Pinterest is a visual search engine, it has its own algorithm and Search Engine Optimization (SEO) rules. To increase your ranking, brainstorm terms you would use when searching to tailor your keywords. Then, use as many keywords as possible in your pin descriptions while maintaining a natural flow to your writing.
Just as you would on any other social media platform, sharing new content regularly improves the quality of your Pinterest profile. By doing this, you increase the chances of your content showing up in search results and reaching more Pinners.
Ready to join the Pinterest world? Zero Gravity Marketing can help take your social media strategy to the next level. Contact us today to get started!