Amazon’s Prime Day is among the year’s most anticipated sales events. In 2020, it’s happening on October 13th and 14th – right as the holiday shopping season begins to kick off. Of course, as the eCommerce landscape grows more competitive each year, Amazon sellers face new and emerging challenges as they vie for customer attention during 48 hours of deep discounts and unbeatable steals.
Below, we’re discussing a few best practices that you can use to ensure your brand stands out from competitors on Prime Day. Let’s take a look!
Amazon advertising provides a powerful way to market your business and its products. With sponsored brands advertising, you can leverage Amazon’s ad platform, Amazon Campaign Manager, to promote your business through a cost-per-click (CPC) model. When a user’s search term is relevant to what you’re selling on Prime Day, your sponsored ad will appear in various locations on the Amazon search results page. The ad format allows you to display up to three products, a brand logo, and a message to catch the eyes of potential new customers.
Sponsored brand ads build awareness for your company while simultaneously driving interest in your products. Similarly, sponsored products advertising puts a specific item at the forefront of search results. This works much like traditional search engine ads – for example, if you search for “cleaning supplies” on Google, you’ll find that one or two brands have occupied the top ad placements on the search engine results page (SERP). On Amazon, sponsored product ads allow you to “skip the line” and divert Amazon traffic to your product.
Much like Black Friday or Cyber Monday, Prime Day is one of your business’s best chances to capture the attention of potential customers who are seeking the best prices for top-rated products. So, how do you compete? One effective way to maintain an edge is to use Amazon Seller Central to offer deals, coupons, and Prime-exclusive discounts to your customers.
These promotions are discoverable in various places on Amazon, helping you gain valuable visibility for your products and brand. Additionally, you can configure your promotions via Seller Central to target specific segments of your audience while you track results in real time.
Another great way to help your brand stand out from the competition is to create an Amazon Storefront, which offers opportunities to showcase your business and build a branded shopping experience for customers. An Amazon Storefront is more enticing to shoppers and has a higher potential to boost sales than a standard product page. From logos and images to featured products and new releases, your Storefront provides customers with everything they need to know in one visually appealing page. This is especially important on Prime Day when shoppers might come across your business for the first time and want to learn more. Plus, if you’re investing in sponsored product or brand ads, creating a Storefront can keep visitors interested once they click on your advertisement.
By implementing the tips above into your Amazon marketing strategy, you can make the most of Prime Day. Of course, it’s often beneficial to have a team of experts by your side to ensure you see success. Luckily, Zero Gravity Marketing is here to assist. We’ve helped countless brands create and execute Amazon advertising campaigns that produce real results.
Contact us today to discuss your marketing needs and Prime Day 2020 goals!