Since spring began, you may have started clearing out your closet, scrubbing down your home’s interior, and preparing your outdoor spaces for warmer weather. However, spring cleaning doesn’t just apply to your living spaces – it can be useful for your business too!
Over the course of the year, your social media presence may start to feel stale or begin to stray from your branding or goals. Spring is the perfect time to check in on your social media profiles, tidying up any clutter and ensuring that they present your business in the best possible light.
Below, we’re sharing our tips and tricks for spring cleaning your social media accounts. Let’s take a look!
Social media acts as an extension of your brand that customers can interact with and use to find answers to their questions. It also allows you to show a more “human” side of your business and share creative content with your audience. Therefore, it’s important to make sure your social media profiles accurately reflect your brand and its core values. If they don’t, you risk losing your audience’s trust – something that you’ve likely spent years building.
By setting aside some time to review and clean up your social media profiles, you can ensure that your brand remains consistent and professional across all platforms. Plus, this dedicated check-in allows you to thoroughly evaluate your current strategies, assess what’s working, and identify areas for improvement.
Your spring-cleaning checklist may differ depending on your business, how many accounts you run, and your existing social media plan. However, there are a few general tasks that every brand should follow. These include:
Outdated logos and poorly sized profile pictures can make your account look less professional and take away from your credibility. So, be sure to switch these out with up-to-date, correctly sized images for all of your social media accounts.
A key part of establishing trust, credibility, and brand awareness for your business is to maintain brand consistency across all channels. During your spring-cleaning session, review each of your social media profiles to ensure your branding is consistent. Make sure your profile photos, headers or cover images, bios, descriptions, and URL links are identical or use the same branding on each account.
Your goals for your social media presence naturally change as your business grows; therefore, it’s best to reevaluate them every few months to determine where you stand. In some cases, you might have already reached certain objectives and need to develop new ones for continued growth. Other times, you may find that you’ve strayed from your original social media goals and need to adjust your strategy to get back on track.
If, after completing step three, you find that you need to tweak your social media strategy, now is the time to do it. Take some time to assess your results from the past few months, identifying what has and hasn’t been working well. Then, adjust your strategy to ensure your social media presence is as rewarding as possible.
If you don’t already have one, now is a great time to create a comprehensive content calendar for all of your channels. A solid social media calendar should include every aspect of your strategy, from individual campaigns to daily posts, quarterly themes, upcoming holidays, and more. That way, you can feel confident knowing that you and your team have a clear direction for the rest of the year.
While spring is a great time to clean up your social media presence, it’s not the only time to do so. It’s important to take a step back and review your social media profiles, strategy, and goals every so often and make any necessary adjustments.
Need help keeping your social media strategy on track? At Zero Gravity Marketing, our expert team will work with you to identify your goals and craft an effective plan to boost your brand’s online presence.
For more information about our social media services, contact us today!