When someone brings up TikTok, you might think about dancing teens or Khaby Lane shrugging. However, the social media platform is much bigger than influencers and their fancy transitions. TikTok has grown to be one of the most used social media marketing platforms for businesses, but some brands are still hesitant to get started. It can be scary entering a new space and not knowing how to get a high return on investment (ROI). Let’s explore TikTok’s best practices to help you grow your audience.
Most brands stick with the traditional big four social media platforms – Facebook, Twitter, Instagram, and LinkedIn – because they’re familiar, safe, and routine. In addition, a common misconception is that TikTok is just a place for dancing teenagers. However, the platform can be used for people of all ages. Because where there are people, there is a place to advertise.
Not sure how to get started? The biggest step is just signing up. At one time, all brands had to begin their social media presence somewhere, most likely as an unfamiliar company competing with big, reputable brands. But TikTok makes it easy in that as soon as you are on the platform, you can begin watching videos and surveying the space. After all, the best way to know what to post is by scoping out the competition. If you’re new on TikTok, create notes of what others in your industry are doing and how you could use it in your social media plan.
Other places to start? There are a variety of ways your business can utilize TikTok. Some brands, such as Good Morning America or TLC, will post clips from their television segments. Environmental companies like 4Ocean will post about the importance of saving the ocean and hop on fun trends along the way. Organizations like The Leukemia & Lymphoma Society will post educational resources or survivor stories to share blood cancer awareness. In addition, you can utilize TikTok’s donation sticker to raise money for your causes. Spend plenty of time on the app, so you can see all different types of content before you post and decide what works for you.
There are TikTok communities for everyone: interior design, food, fashion, travel, sports, and everything you can imagine. These are valuable and prime spaces for brands to reach their target audience. It also helps to follow popular content creators in your niche, use topic-related hashtags, and remain consistent with the content you share.
TikTok also has a Discover tab where you can search and explore the variety of content in your community. In this feed, you’ll uncover popular hashtags, trending videos, creators, and sponsored content. Then, when you create content, use these hashtags and video styles to fit in with the community.
People want to follow brands that are authentic and personal. That’s why it matters who the face of your page is. Plus, to ensure you post consistent content for your niche, you’ll need to have a team of dedicated employees starring in your videos. However, if your organization is camera-shy, you can consider finding and paying influencers willing to create your videos for you.
Post real footage of people; this will come off as more authentic. If all you have are motion graphics or stock images, people will think your content is just an ad or boring content. This will affect the growth of your brand and hurt your image.
Start soon and get ahead of the curve. Do thorough research on TikTok to understand how your business will be branded. If you’re not sure that you can keep up with the ever-changing social media space reach out to Zero Gravity Marketing today and connect with our social media experts.