If your website has an omnichannel marketing approach, you probably already know the pros and cons of paid advertising on Facebook and Instagram. However, you might be leaving a lot of exposure on the table by not broadening your scope and using another highly popular platform: LinkedIn.
While you might think LinkedIn is just a space for discussing business, it can be a great place to invest in paid advertising that spotlights your brand and drives traffic to your website.
Ready to learn more? Here are three of the top benefits of advertising on LinkedIn:
Perhaps the most important reason to advertise on LinkedIn is that it gives you access to a broad network. LinkedIn boasts more than 706 million users across the globe, so this can be an excellent method for getting in touch with your target market.
For those in the business-to-business (B2B) niche, using ads directed at those with specific job titles, work experience, or employees of certain firms is a great way to ensure your message is reaching the right users. If you’re looking to advertise an open job position, it can also be effective for finding the perfect candidate for your company.
The other benefit of using LinkedIn paid ads is that you have the option to use photos and videos for expanded brand awareness and reach. This makes it much easier to catch the attention of users by utilizing high-quality imagery and unique copy.
As for video ads, you can upload professional videos that you might already be using elsewhere in your marketing (such as on your YouTube channel). This is a great way to showcase your company and use it to draw attention from a vast audience of LinkedIn users.
One of the best things about LinkedIn advertising is that it allows you to have complete control over your media budget. Specifically, the platform lets you bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis with a nominal $10 per day minimum for campaigns.
If you have a limited budget or are still trying to see how LinkedIn advertising fits into your digital marketing strategy, this is great news. By testing out the waters without having to make a significant commitment, you can ensure you’re getting the most out of your ad spend. Then, when you’re ready, you can scale up your efforts as needed.
Of course, there’s no reason to test out LinkedIn ads on your own. Our Pay-Per-Click (PPC) team understands exactly what it takes to create and execute successful paid advertising campaigns – and we want to help you along the way. Let us leverage our talents to get you the results you’re looking for.
Are you ready to learn more about how LinkedIn advertising can benefit your business? Get in touch with us today to get started!