If you have ever performed a Google search for a quick snippet of information, like how old a celebrity is or how to make a certain recipe, then you have likely seen Google’s Direct Answer feature in play. Displayed prominently at the top of the results, these Direct Answer snippets are assumed to be accurate and fact-checked, but, unfortunately, that is not always the case.
There have been several instances where blatantly inaccurate information has been shown in the Direct Answer box, leaving many users understandably upset. This information is displayed as fact, while it is clearly anything but. So why does this happen? And what is Google doing to stop it?
Essentially, Google simply shows the top-ranking website for the query in the Direct Answer box. So really, all that means is whatever website has done the most effective organic SEO work will be the one shown. Google has deemed them the most relevant based on their long list of ranking factors, and that is that. Since there is no actual person reviewing the Direct Answers to confirm they are factual, there is clearly ample room for error.
As incorrect, or downright inappropriate, results are appearing on the Direct Answer feature, Google is working harder to improve their algorithm. While their algorithm changes are top secret, we would suspect they are improving their algorithm to better identify quality sites versus the ones that are simply run by SEO scammers. Some experts also argue that Google is making manual changes if an inappropriate or incorrect website shows up in the Direct Answer box, but at this point, that is 100% speculation.
While it is absolutely Google’s responsibility to come up with a comprehensive algorithm that can better identify the websites publishing incorrect information, there are a few things we, as users, can do to help out:
If you have noticed false information regarding your industry taking the top spot in Google, and therefore earning the valuable Direct Answer snippet, some patience and positive SEO work is necessary. If there is an incorrect Direct Answer in one of your popular keyword queries, contact Zero Gravity Marketing now.