The Google core update for September 2022 is leaving many business owners, marketing managers, and search engine optimization (SEO) specialists scrambling to understand how their websites might be impacted.
A broad core update is when Google changes algorithms that impact how websites rank on the search engine. These updates can be minor or major but typically result in a shift of rankings for multiple websites. Google releases broad core updates around two to four times per year, so it’s an integral part of keeping up with the latest SEO trends.
Name: Google September 2022 Broad Core Update
Launched: September 12, 2022
Rollout: Approximately one to two weeks will be spent rolling out this update globally.
Your website is in danger if you have not updated your content or if you have not been active in a while. This also means that any low-quality content can hurt your website’s ranking. If it has been a while since you updated your website, now is the time to do so. This update is designed to improve the quality of search results, so make sure your website is up to par.
If you see a drop in traffic, it is vital to take a step back and analyze your website.
Some immediate changes you can make are:
Following these steps to ensure your content is written for humans and not just the search engines will safeguard you from future algorithm updates in addition to the current Google Broad core update.
There is no need to panic if you see a drop in your keyword rankings. It is important to remember that this update is designed to improve the quality of search results, not penalize websites. Any reduction in ranking indicates that other websites have made changes that make them a better match for the user’s query. Critically assess all of the keywords you have lost ranking for. Indications they are no longer valuable to your website could be:
To resolve, consider the following:
If you need help with any of these steps, don’t hesitate to contact the experts at Zero Gravity Marketing, who can help you make people-first content and any other necessary changes to improve your website’s ranking.