Is Digital Marketing a Good Career?

Are you looking for an exciting career that’s more than just a job? Digital media jobs offer a lot of growth potential, plenty of different things to do each day, and the ability to enhance your skills and knowledge base with each project you work on. If you’ve found yourself wondering, “Is digital marketing a good career?” read on to get all the information you need to decide if it’s the right career path for you! 

What Makes a Good Career?

When you’re looking for a digital marketing career, there are a few things you should consider. This list highlights some of the most important elements that make up a workplace:

• The reputation of the company you’re considering working for
• Career advancement potential
• Work-life balance
• Job security
• Compensation
• Respect within the organization

People looking for digital marketing jobs in CT are often pleasantly surprised to learn that Zero Gravity Marketing offers all this and more! For prospective candidates seeking a digital marketing career path, our company is proud to provide digital marketing jobs for all sorts of creative and analytical minds alike.

Types of Digital Marketing Jobs

Whether you’re searching for remote digital marketing jobs or you’d rather be in a traditional office setting, this field offers a variety of options. Depending on your background and skills, you might find yourself in the company’s creative or client-facing aspects, or you might be more fulfilled on the backend, doing dev work and dealing with coding.

The following positions are key players in what makes up digital marketing:

• Content Managers & Content Strategists
• Virtual Reality Developers & Editors
• SEO (Search Engine Optimization) & SEM (Search Engine Marketing) Specialists
• UX (User Experience) Designers
• Email Marketing Specialists
• Digital Marketing Managers & Directors
• Analysts and AI (Artificial Intelligence) Specialists

In terms of online marketing jobs, digital marketing agencies offer such a wide breadth of services to their clients that they need people within their organizations who can perform all sorts of tasks. Together, these individuals bring extraordinary skills that help enhance their clients’ own businesses each day. The great thing about working with so many different types of talent is that you’ll always be challenged. Still, you’ll also always have a support system of people you can lean on when you have questions, need direction, or require a brainstorming session to ensure you’re doing the best thing for your clients.

Qualities of a Digital Marketer

It’s important to understand that not all digital marketing jobs from home are legitimate. Your employer’s reputation is important, so do your due diligence when you’re looking for work-from-home marketing gigs to ensure you’re applying to companies that are known for providing career opportunities that come with advancement possibilities and supportive work environments.

As you begin to explore these careers, you’ll need to market yourself, just as you’ll soon be marketing your clients’ brands. Be sure you’re ready to talk about how you’re:

• Self-motivated. Digital marketing is a fast-paced, ever-evolving industry. Trends and algorithms change constantly, and it’ll be on you to keep up with everything that’s going on so you can set your clients up for success. You need to be someone who can take the information that’s given to you and run with it quickly, seeking answers and solutions on your own because your colleagues will be just as busy as you are.
• Creative. Every client and project will be different. You need to display the curiosity necessary to solve problems and invent solutions that are just as unique as the brands you’re representing.
• Communicative. Strong communication skills are essential in today’s workplace, and that includes the field of digital marketing. Whether you’re working with external or internal customers (or both!), you need to be able to convey your thoughts and translate ideas in ways that make sense to your audience.

Dynamics of Working in an Agency

When you work in a digital marketing agency, you’ll be involved with every aspect of digital marketing, including SEO, PPC, content, social media, strategy, and web development, to name a few. You’ll have the opportunity to showcase your own skills while learning from people who are masters of their own trades. Together, this ecosystem provides the perfect opportunity for personal and professional growth, as long as you’re willing to dive in and get your hands a little dirty through the learning process.

ZGM is Hiring!

If you’re ready to jump into an exciting digital marketing career, we’re ready to see what you’ve got! Take a look at our open positions, and send us your resume today!