You know that weird phenomenon where you visited a website one day, and then suddenly their products are showing up on every other website you visit? This is no coincidence. This genius strategy is called remarketing, and it can help you increase your conversion rate substantially.
When someone visits your website, browses around, and then leaves without taking action (such as making a purchase or filling out a form), this sends a signal to Google for their browser to remember your site. This snippet of data is known as a cookie, and it tells Google to continue to show that person your ad even after they leave your site. These ads are in the form of remarketing banners. They can be anything from text to images to videos, and they are extremely influential.
Usually people won’t make a purchase on the first visit to your site. In fact, most online consumers have to visit a site six times before clicking that checkout button. The problem is that most people don’t remember to revisit a site after they have left it. But with remarketing, they won’t have a chance to forget you. The remarketing banner will subtly remind the viewer what they were looking at on your site, and it will be there to draw them back in at just the right time. Here are some additional reasons why you need to add remarketing to your repertoire:
The old adage that persistence pays off has never been truer. If you want to target people who have already expressed interest in your product, then putting remarketing banners to use is a no brainer. To see just how powerful a remarketing campaign can be for your conversion rate, contact Zero Gravity Marketing now.