Search engine optimization, or SEO, isn’t only about getting a website to garner clicks and earn customers: It’s also a great way to find qualified talent and recruit them to join your company. There are nearly 800,000 people using Google to look for jobs every month. So why not use your SEO knowhow to find some of them to join your team? Here are four ways to use SEO for recruiting new talent.
Before you can begin adding any SEO for recruiting to your Digital Marketing strategy, you need to have a well-designed landing page to send all of the new recruits to. Take the time to make it look professional while representing what your company is all about. Remember, they are scoping you out, too.
You know by now how digital marketing works: when your link shows up in the SERPs, it is your meta data that gets seen. It is imperative that when working on SEO for recruiting, you use meta data and structured data that is succinct and relays your key points. The URL, meta title, and meta description should all contain the company name, the location of the job, and the title of the job. You will also want to make sure you include the keyword “job” so it is evident the link leads to a job listing. In the description, a strong call to action (such as apply now) is also important.
Once you have a view-worthy landing page to send recruits to, it is time to start earning your traffic. To do this, you need to post your job announcement on the sites that people often frequent in their job search. Depending on your industry, this could include listings on Craigslist, CareerBuilder, LinkedIn, Indeed, Monster, etc. Some are free and some you have to pay for, but all of them will help get you in front of the right people while boosting the link juice for your recruiting landing page.
social media has become a very strong resource for both recruiters and job hunters. It is a place where people can easily share with friends or family they think are interested, and it is a great way for you to get in front of a targeted audience. Just remember to make your posts about the job opening intriguing and worthy of a share. For bonus points, make your job posting stand out with a recruitment video.
There may be no need to hire a recruitment agency if you have some good tips for SEO for recruiting up your sleeve. To learn more about how you can use your digital marketing strategy to find top talent to join your team, contact Zero Gravity Marketing now.