If you want to increase website traffic and sales (and who doesn’t?), then business blogging is your ticket. Not only do your readers crave interesting, informative content, Google requires it. So you better get busy. But don’t worry; we aren’t just going to leave it at that. Here are some tips to make business blogging easier for you.
This can often be the most challenging part of business blogging. You know you need to have something on your site, but you have no idea what to write about. The best way to conjure up ideas is to think about what common questions your customers ask. Sure, you can create a FAQ page, but then you should take each question and expand upon it as a blog post.
Remember, blog posts are more casual than educational articles, so while they should absolutely contain new information, you can feel free to let your personality show through. This will make you more relatable to your readers, and it will make them actually want to read what you have to say.
First, before you launch your blog, you should have a couple articles backdated. This will make it seem like you have had your blog established for a while, and it will give your readers a chance to absorb more information from their very first visit.
After your launch, it is best to post a few times per week. However, for many business bloggers, this is too much of a commitment, and nothing ends up getting posted as a result. That’s why we recommend a minimum of one post per week. It’s not too much so you will stay on track, but it’s enough that it will increase your rankings and keep your readers intrigued.
Okay, you have put a lot of time into writing educational, entertaining blogs, but nobody seems to be reading them. That’s where some self-promotion comes in. Here are some ways to improve the visibility of your business’s blog:
Yes, business blogging does take some time. But if you can follow the above tips, you will soon experience an influx of website traffic and, hopefully, some sales to go with it.
Contact Zero Gravity Marketing if you have any questions about business blogging, if you need help writing and posting blogs, or managing your digital marketing campaign.