Change is afoot for Google’s Customer Match, which recently became available on the Display Network. This is exciting news for businesses looking to expand their digital marketing footprint while customizing campaigns to achieve the best possible return on investment (ROI). Below, we explain why Customer Match is so valuable – and why it will be even better now that it’s enabled for the Display Network.
Google’s Customer Match draws on the often underutilized power of online and offline data to re-engage with prospects and customers across a wide array of digital channels. This tool targets ads based on information customers have already shared, thereby increasing their likelihood of viewing and responding to relevant messages. From building brand awareness to procuring conversions, this tool can be used to achieve a variety of ambitious advertising goals.
Customer Match is relatively easy to use, but there are a few key elements you should consider as you embark on your next advertising campaign. First, keep in mind that Customer Match is not available for all advertisers. To qualify, your account should already possess a solid history of policy compliance, as well as a strong payment history. This service is only available to advertisers that have been active on Google Ads for at least 90 days – and with a lifetime spend of over $50,000.
If you meet the requirements outlined above, you can get started with Customer Match by contacting your assigned account manager and requesting access. Unfortunately, if you don’t have an account manager yet, you may currently be ineligible for the service. However, Google intends to release an application process in the near future, so stay tuned.
As mentioned previously, Customer Match has long been available for standard Google searches, as well as on youtube and Gmail. The addition of Display Network, however, represents a whole new ball game for those looking to take their Customer Match efforts to the next level. That being said, Customer Match’s other applications remain as valuable as ever.
Top options include:
No matter which channels you intend to use with Customer Match, your organization can benefit significantly from this service.
Ready to ramp up your Customer Match efforts to include Display Network? Zero Gravity Marketing can help you take the steps needed to expand your digital campaign’s reach and ROI. To learn more about our services or speak with a pay-per-click expert, contact us today!