According to this survey, the average business wastes 25 percent of their monthly PPC spend of approximately $1,200. That’s $400 in missed opportunities stemming from poor keyword selection, lack of ad relevancy, and other factors. Take control of your ad budget by eliminating wasted PPC spending with these advanced AdWords management methods.
Before you can eliminate wasted PPC spending, you must understand the Google AdWords interface and settings.
AdWords allows you to manually set negative keywords, or keywords that ensure your ad will not be shown when they appear in search. For example, a fish market wants restaurant business but does not sell live fish for pets. By adding terms like “fish tank” or “aquarium” to a negative keywords list, they ensure that no aquarium shopper will see their ads. They save money by not showing ads to a user who will never convert.
You’re also wasting money when your keywords are too broad. Google often shows broad keywords in searches where the keyword isn’t an exact match, which greatly limits its chances of being relevant and converting a user.
These tactics will help you eliminate wasted PPC spending and invest instead in clicks that convert:
Odds are, those responsible for managing AdWords budgets aren’t SEO experts, they’re trying to do the best they can with these tools. Unfortunately, the AdWords platform’s default settings are designed to give you the highest number of clicks. More clicks means more money spent. To stretch your budget, you want to invest in the clicks that are going to deliver the biggest result instead.
Contact Zero Gravity Marketing to manage your PPC campaign. We will help save you money, optimize your return, and help your business grow.