Halloween is just around the corner, and needless to say, things are getting a bit spooky around here. So, in the spirit of the upcoming holiday, we’re busting a few of the scariest social media myths and discussing some important statistics you need to know. Let’s take a look!
When it comes to social media myths, it’s crucial to separate fact from fiction. If you don’t, you could be missing out on strategies that can help your business grow. Therefore, to get the most out of social media marketing, you need to know the truth about what works and what doesn’t.
With many people in younger generations claiming they prefer social media platforms like Snapchat, it may seem like Facebook is on its way out. However, the statistics say otherwise. According to Statista, the most active users on Facebook are between the ages of 18 and 34. Therefore, if your brand’s audience falls within this age range, you still need to include Facebook in your social media strategy.
When it comes to engaging digital marketing tactics, video content has proven to be more than just a trend. Instead, they are a powerful tactic for grabbing your audience’s attention and keeping them engaged. In fact, according to Brightcove’s 2018 Video Marketing Survey, 53 percent of consumers engage with a brand after watching a video on social media.
Scheduling out social media content is an easy way for brands to save time during the week while remaining active and consistent online. However, it’s also essential to engage with followers using “in-the-moment” content like Instagram stories and live streams.
There’s a common misconception that posting a lot of unique content is the only way to be successful on social media. However, this is far from true. Brands with limited time can still engage with users and grow their audience by following two simple strategies – content curation and content repurposing. By sharing other users’ posts (such as photos created by influencers), you can add a bit of diversity to your feed, which helps to keep your followers engaged. Just be sure to give credit where it’s due!
Brands should also repurpose the content they already have and use it across various platforms. For example, if you’ve written a long blog post, consider pairing it with social media content to ensure your audience sees it.
Now that you’re aware of the common myths surrounding social media, it’s time to break down the facts. Here are a few of the most important statistics you need to know:
Boost Your Social Media Presence with Zero Gravity Marketing
Now that we’ve busted the spookiest social media myths, it’s time to take your Digital Marketing to the next level. Zero Gravity Marketing offers effective social media services that can help you increase your awareness and build long-lasting relationships with your customers. For more information, or to schedule a meeting with one of our social media gurus, contact us today!