Even though podcasting has been around for over a decade, with the advancements in mobile technology and Wi-Fi-enabled vehicles, this marketing stream is just now beginning to gain momentum. If you are thinking about using podcasting to increase your brand awareness and grow your audience, here are the four steps you need to follow to get started:
Before you even think about pushing record, you have some crucial steps to tackle:
Now that you have the equipment you need, you need to record your podcast using these steps:
Once the podcast is recorded, you need to get your amazing work out there. The best way to do this is to create your own RSS feed (i.e. blog) on your website, upload the podcast, write up a brief summary of what you talked about, and then publish it. When uploading the podcast, make sure you tag it using keywords and include album art to catch people’s attention.
Now it’s time for the most important part of podcasting: getting it heard. The best way to do this is to use podcast SEO to make your podcasts searchable. Include keywords when uploading your podcasts, and post each podcast as its own blog for even more visibility. You also need to invest some time into promoting your podcast through social media channels and your own website. You could also implement commercials into your podcasts to generate some extra revenue, just make sure you don’t overdo it and turn-off your listeners.
We are committed to staying ahead of the marketing curve, and we have a feeling that podcasting is quickly going to become a must-have aspect of many marketing campaigns. To learn more about starting your own podcast, or to market on someone else’s, contact Zero Gravity Marketing now.