Today, there are plenty of online platforms that your video search engine optimization (SEO) agency can use to spread brand awareness through video marketing. Once upon a time, YouTube was the only option, but now brands can turn to Facebook, Instagram, Twitter, and TikTok to showcase their video marketing campaigns. Here’s the difference, though — when people head to YouTube, they’re doing so with the specific intent of watching videos; the other social channels don’t offer you this same guarantee, as they’re designed with different usage goals in mind. This is why any YouTube video SEO agency will tell you how necessary it is to include this media platform in your digital marketing strategy.
So, what does this mean for your business? You should be leveraging the power of YouTube’s platform if you want to bolster your digital marketing strategy. This means you should also be optimizing for SEO on this popular channel as part of your YouTube marketing plan. How you ask? Let’s take a look!
YouTube video SEO involves the process of making sure your channel, playlists, metadata, descriptions, and the videos themselves are designed in such a way that it gives the search engine what it needs to identify your content when it matches users’ queries. YouTube SEO is important because when it’s done well, it can increase your brand’s exposure and even boost your rankings in standard search engine results pages (SERPs). If you don’t know where your channel stands right now, it’s probably time to perform a YouTube channel audit so you can start with a baseline from which to measure growth and opportunities going forward.
You can leverage many tools, both free and paid, to ensure you’re gaining your audience’s trust while also appeasing Google’s algorithm.
Google Trends gives you access to unbiased data that’s been collected by the search giant. It shows how often a term has been searched in Google.
If you type words and phrases into YouTube’s search bar, you’ll see the titles and content that are ranking highest. Those are your content competitors and a great opportunity to focus on outranking.
Just like YouTube’s search bar will give you insight into your competition and customers’ behaviors, Google’s video search bar can do the same. Since this is the largest search engine in the world, we’d be remiss if it wasn’t included in the list.
Social Blade offers you the valuable insights and ability to use its technology to obtain global analytics so you can measure your channel’s growth and analyze the results of your YouTube SEO marketing efforts.
NoxInfluencer was specifically designed to give you the tools you need to analyze your YouTube channel analytics. Thanks to an all-in-one dashboard, you can track videos and check in on your stats at any time.
This free keyword tool uses Google Autocomplete and information from other search engines to generate long-tail keywords relevant to your YouTube audiences’ searches. We recommend utilizing Keywordtool.io so your channel can be easily found when people are looking for videos similar to yours.
Naturally, it makes sense to use the analytical tools that are built right into the platform itself. With the advanced features of YouTube Analytics, you can easily measure the successes and opportunities associated with your YouTube marketing campaigns.
Since there are both paid and free versions of this site, it’s a great way to get your feet wet when you’re creating thumbnails for YouTube. You can easily create designs to accommodate your videos with your brand’s colors, appropriate layouts, and personal changes that speak to your company culture. Be sure to save each file name using best practices and include meta descriptions when you load them into YouTube.
This tool makes it easy for you to create metatags for your YouTube videos that are effective and specifically designed to be SEO-friendly.
YT Ranks is a simple online tool that allows you to find any YouTube video ranking by simply inserting a URL into the query field.
TubeBuddy is a YouTube SEO tool that gives you direct access to your YouTube dashboard through a Chrome extension. Once installed, you’ll be able to see its YouTube SEO features in one easy place.
Ahrefs is a popular keyword research tool that will help you analyze your YouTube videos’ keyword rankings and overall SEO health. With it, you can conduct keyword research so you can optimize the text content you’re presenting on the platform.
SEMrush‘s Social Media Tracker tool lets you add your YouTube channel’s URL to its search field alongside those of your competitors. From there, you can see which videos have been posted recently in your industry and learn more about consumer behavior by checking out the links, dislike comments, and views over the past month.
This paid browser extension and mobile app integrate directly into YouTube’s platform, giving you access to competitor analysis and information you can use to bolster your video SEO strategies.
vidIQ can help you generate more viewers and subscribers to your YouTube channel. By giving you relevant topics and keyword options you can integrate into your video titles, descriptions, and tags to ensure your search engine optimization efforts are maximized.
BuzzSumo helps you gain insights and generate new content ideas that can boost engagement and outreach to your YouTube audience.
Speaking of engagement, Woobox‘s purpose is to make it easy for you to get people excited about your brand by creating contests, giveaways, and promos that can drive traffic to both your YouTube channel and your company’s website.
This Adobe application gives you professional results you can present on YouTube in the form of self-made or edited videos. They give you creative freedom over the video production process at an affordable price.
Including transcripts with your YouTube videos can improve your search rankings, increase traffic, provide link-building opportunities, and decrease your bounce rates because people tend to spend more time watching your videos.
Kparser is a keyword explorer tool used to generate keywords for YouTube so you can befriend the algorithm and get noticed by the platform when users search for certain words and phrases.
Mixkit‘s purpose is to drive engagement and keep your audience coming back with a full collection of screens, overlays, and templates that help ensure your videos are professional and enticing for people to consume.
At ZGM, we do all things digital marketing, including helping our clients optimize their YouTube digital marketing strategies in ways that drive traffic and keep people coming back. If you need help wading through all of this information to find the video optimization tools that’ll help your business realize YouTube success, we’re here to help. Reach out to our team of digital marketing pros and why our YouTube marketing services experts should be part of your team today!