Do you want a way to stand out on the mobile search engine results? Are you looking for a form of digital marketing that is more engaging than text or images, yet much quicker to load than videos? If so, then you will definitely want to learn more about Google’s newly announced AMP Stories.
Similar to Snapchat or Instagram Stories, AMP Stories are Google’s answer for catching the attention of the people in this fast-paced world. AMP stands for accelerated mobile pages, and their entire premise is that they provide alluring imagery and bits of content that load at record speed. AMP pages themselves have been around for a few years, but AMP Stories take it a step further.
With an AMP Story, content publishers and Digital Marketing firms can instantly grab hold of the reader and keep them intrigued through tappable screens and animated content. In other words, an AMP Story is full-screen, eye-catching content that is interactive—and it loads at the speed of lighting.
As you can probably surmise, there are many advantages to incorporating AMP Stories into your digital marketing campaign:
We don’t know about you, but we are pretty excited about the possibilities of AMP Stories; however, this excitement is going to have to sit on the backburner for now. At this time, AMP Stories are still in the developmental stage and are only being used by a select few media conglomerates (like CNN, Wired, and Microsoft). However, if you are interested in getting on the interest list for AMP Stories, you can sign up here.
If you want to be among the first brands to use AMP Stories to further boost your digital marketing efforts, contact us today. While we can’t publish AMP Stories on your site just yet, we can start to craft a strategy so that as soon as they are allowed, you can be the first of your competitors to publish them.