To target a very specific audience and garner immediate website traffic, PPC ads are your golden ticket. But before you go spending your PPC budget haphazardly, it is important to take the time to outline a comprehensive PPC strategy.
If you start a PPC campaign without a strategy in place, you are bound to spend money that doesn’t provide a beneficial ROI. Go over these five steps to help allocate your PPC budget in the most effective way.
As your PPC ads run, you will see data showing you which ads are more effective than others. This information helps you alter your budget, target, and ads accordingly. However, you should make some decisions ahead of time about how you are going to handle specific situations. For example, it would make sense to keep your PPC budget focused on the ads that are performing the best, but if a low-performer is helping you reach your goals, it might be worth it to keep it running. Pay attention to how your ads are performing directly, but also notice how they are performing indirectly (i.e. how they are affecting other aspects of your Digital Marketing strategy). Sometimes, it’s worth keeping a conversion path open even if it is not a top performer.
Your PPC budget should reflect your overall PPC strategy as well as your immediate goals. While it is tempting to just jump right in and test the waters, the smart choice is to get specific about your company’s overall vision for PPC ads. That is the only way to make sure you are spending your PPC budget on the keywords and marketing types that will help you reach your overall goal the quickest.
If you are ready to start a PPC campaign but aren’t sure how, contact Zero Gravity Marketing now. Our team can help you create a comprehensive PPC strategy that pays attention to everything listed above, and so much more. We are true PPC experts and we will help you capitalize on your PPC budget.