Persuading people to click on pay-per-click advertisements is not necessarily hard; our targeted ads, messaging and graphics generally foster numerous website visitors. But all the clicks and site visits obtained do not mean much unless those visitors convert into customers. That’s where conversion rate optimization comes in. Conversion rate optimization is achieved after we analyze a person’s interaction with an advertisement, then make marketing changes based on those interactions to get a better ROI for our clients. Conversion rate optimization streamlines a Digital Marketing campaign (with hard data) to produce more paying customers and less wasted ad spending. To start, a PPC campaign manager would first assess what areas of a campaign should be changed.
In order to effectively increase conversion rates, we have to know what needs changing. The first step of conversion rate optimization is to do an in-depth analysis of data:
Once you study and compare all of your data, it will be clear where you need to make changes if you want to increase conversion rates.
Websites fail to convert visitors for thousands of different reasons. The adjustments one website makes to achieve conversion rate optimization is usually much different than the adjustments a competitor would make. So if you want to improve conversion rates, grab your data, and follow along.
When it comes down to it, an effective way improve conversion rates is to make your website as user-friendly as possible while having strong language and a visual appeal—or better yet, use our conversion rate optimization services and we will take care of it for you.