Perhaps you have heard about Periscope or Meerkat, but Blab is the new kid on the live streaming block. Blab is a live streaming platform that allows companies to broadcast live to their followers, and it allows their followers to be part of the conversation.
The average Blab user spends 65 minutes per day on the site watching other people conduct interviews, perform demonstrations, and give tours. When used correctly, Blab can be a stepping-stone to an entire digital marketing strategy that will increase brand loyalty while improving your location on the SERPs.
It’s no secret that people do business with people they know, like, and trust, and according to Jennifer Quinn, host of a daily interview show on Blab called The Daily Q Show, that makes the platform a no-brainer. Jennifer is often touted as “The Oprah of Blab” because of her insightful interviews with people who excel in their industries. During the interviews, Jennifer bridges the gap between business leaders and their potential customers, allowing them to interact directly with each other. The results are quantifiable, with many of her guests gaining new clients and multiplying sales figures after the audience gets to know the person behind the company on a personal level.
Not only is live streaming an exciting way to connect with your customers, it can also help your rankings. How is this possible? Embed the recorded Blab video code onto your website. If you take a few minutes to incorporate it into its own blog post, complete with ALT tags and a brief keyword-strong summary, you just killed two birds with one stone.
Adding live streaming to your digital marketing repertoire can reap quite the rewards—and it’s pretty fun. For more digital marketing ideas, or to learn how to make live streaming work for you, reach out to Web Design Companies in Connecticut or contact Zero Gravity Marketing today.