The web has completely changed the way that people buy and sell homes. Instead of contacting a real estate agent first in order to find out what homes are available, some homebuyers are taking it upon themselves to conduct research online in order to explore their options. As a home builder, you know that you need to have a distinct, impressive online presence in order to capture the attention of potential clients. If you aren’t employing the latest SEO for Home Builders techniques, then chances are you are missing out on big business.
Here’s the best SEO for Home Builders tips that you need to know:
People are relying on their mobile devices in increasing numbers, and Google as well as all of the other major search engines are taking note. If your home builders website does not have a responsive design, you are going to be punished by the search engine with a low-ranking on the search engine results page. Make sure that all of your features work on mobile platforms by testing your site with BrowserStack’s screenshot service.
Potential home buyers are going to search for their options by using keywords like “home builders in New Haven CT” or “new construction homes in Hartford.” The first results that are going to pop up are the maps, so you need to make sure that your business is showing up in these prominent results. The best part is, it’s free to list your business page on Google.
Google and all of the other top search engines scroll through sites in order to find the most valuable, informative and up-to-date resources for their users. In order to stay fresh and relevant, update your website with new content on a regular basis. Implementing an easy-to-use website design allows you to make updates whenever you need to.
Virtual tours can showcase the types of homes that you have available as well as their layouts. Whether you are going to provide a tour of a concept drawing or a model home, this type of multimedia is sure to attract your clients and provide them with the information they need to make a final decision about their new home. It may sound complicated, by Google My Business makes it easy to create your own virtual tours.
It sounds like one of the most basic SEO tips, but local SEO keywords are necessary in order for potential homebuyers to find you online. All of your keywords should include locations, such as “home builders in Connecticut” or “Connecticut remodeling contractors.”
By listing your business in the most popular construction directories, you are providing your potential customers with another opportunity to discover your business. You may find that your website as well as your listing in the directory will appear in the search results when customers type in “home builders in Connecticut” into Google. Directories to consider include GreatPossibilities.com or ConstructionLinks.net.
Advertising should be another component of your SEO for remodeling contractors strategy. A pay-per-click, or PPC, campaign is one of the easiest and most effective ways to increase traffic on your website. The goal of any PPC campaign is to target your products and services to customers who are most interested in what you have to offer. Our blog post Natural SEO vs. PPC Campaign can provide you with additional information.
Social media platforms such as Facebook, Instagram and Twitter should be a part of your SEO for home builders campaign. The more active you are on social media, the more your customers will engage with your company. It improves your overall online presence, and can boost business significantly.
Let’s face it — you’re an expert in new home construction, luxury properties and remodeling. You’re likely not an expert in website design or SEO for home builders, and all of this information might be a bit overwhelming. Don’t stress about it! Contact Zero Gravity Marketing today, and we will work with you in order to create a customized SEO strategy that will optimize your website, increase your visitors as well as your conversions, and ultimately boost your business. Soon, you’ll be so busy building homes that you will leave all of the SEO for home builders tasks to us!