If you’re looking to start marketing your business online or expand your company’s digital presence, paid marketing can be the best way to do it. From Facebook ads to Google Ads, these five tips will get you started on the right foot and ensure that your campaign doesn’t fail before it even begins. Let’s take your business to the next level and launch your first paid marketing campaign!
When you’re launching a campaign, make sure you set goals before you get started. Your goals can be revenue-based or customer-based, but it’s important that they are measurable and that you have a strategy in place to achieve them. Some goals to consider could be brand awareness, website traffic, social engagement, lead generation, and more. If you do not have concrete goals, your campaign may fizzle out before getting off the ground.
Building your keyword list is a critical part of creating a successful paid marketing campaign. Start by identifying words and phrases that potential customers might use when searching for products or services like yours. Looking at competitors’ ads can help you pinpoint these keywords, as can your general knowledge of how people search online. Google Keyword Planner is an excellent resource for discovering new keyword ideas, but there are many tools out there that you can employ in your PPC keyword research.
You’ll also need to determine your budget and how much you’re willing (and able) to spend on paid advertising. It might seem like a great idea in theory, but if you don’t have any money set aside for an ad campaign, you should rethink your strategy. The same goes for determining your marketing funnel (the path customers take from awareness of your brand to becoming a customer).
When launching a new campaign, you must track how things are going. Sure, you can monitor which ads are performing best directly from your ad platform. But if you want to get some real insight into what’s working and what isn’t, create a dashboard of all your data and set goals for yourself for each key metric – impressions generated, conversions, and more. Data studio is an excellent dashboard platform with many features to automate a report.
You can’t just set up an ad campaign with a preconceived notion of success, then reach your desired outcome. Experimentation is key! That being said, there are lots of things you can do to optimize your campaigns while they’re running – and start building better ones in advance.
Something to keep in mind with A/B testing: Testing one variable at a time is how you figure out which elements of your campaign work best (and it’s also how many eCommerce sites determine which products to highlight on their homepages). If it makes sense for your business, try setting up multiple ads with different messages or images and see which performs best.
There are a few critical stages that all marketing campaigns must go through, from research and planning to content creation and publishing. Our team specializes in each of these areas – from PPC strategies to Facebook ad management and more – to help you and your business become successful on your next digital marketing campaign. Contact us today if you have any questions or if we can help you set up your first digital marketing campaign.