Marketers and everyday Instagram users alike have been skeptical about the algorithm-driven feed since its debut in 2016. Without a chronological feed to count on, concerns about dwindling engagement left many brands wondering just how the app would decide who sees their content.
Instagram has provided some clarity, but not enough to quell concerns. Here’s what we know about maximizing your Instagram engagement in the algorithm era.
The Instagram algorithm ranks, sorts, and displays content in users’ feeds. To do this, it considers a host of factors. Here are some of the most impactful elements:
Instagram Hides Your Posts from Followers – This myth gained traction when several influencers complained about their posts not showing up in followers’ feeds. The criticism ultimately earned a response from the company. Instagram doesn’t hide user posts, but users must “keep scrolling” to eventually see them all.
Switching to a Business Account Will Decrease Your Reach – Instagram’s algorithm may prioritize friends and family over brands, but there’s no way to prove that switching to a business account will destroy your reach. In fact, business accounts can help you improve your reach, as they allow access to native analytics features. These features – including audience demographics, impressions, and more – can help you better understand your followers and which posts are doing well.
Misusing Hashtags Can Get You Shadow-Banned – A shadow-ban prevents your posts from showing up on hashtag searches. While Instagram does utilize this type of ban, it doesn’t happen when you use the same hashtags repeatedly – or when you put them in the comments of your posts. Rather, it can happen if you use banned hashtags or break another rule. Shadow-bans are usually temporary but can hurt your engagement by minimizing your reach.
Algorithms are a lot like taxes. The only people who know exactly how they work are the ones writing the rules. The rest of us rely on Instagram best practices to maximize our returns. While there’s no surefire way to “hack” the algorithm, there are a few strategies you can use to improve your reach and performance:
When you take the time to implement these steps into your Instagram strategy, you’ll begin to better understand how the platform works. Instead of focusing on beating the algorithm, create strategic content that works in harmony with it. This will lead to more followers and higher engagement.
While you can’t exactly “hack” the Instagram algorithm, you can enlist a team of social media experts to help you create a successful strategy. Contact Zero Gravity Marketing to get started.