Around this time every year, the expert team at the Pantone Color Institute makes their Color of the Year announcement, picking just one shade out of their massive 5,000-hue palette. They base their choice on global influences that include nature, cultural trends, sports, and even politics.
Last year, the 2019 Pantone Color of the Year, Living Coral 16-1546, ruled runways and design palettes all over the world. This year, Pantone sensed a need for stability and foundation and decided to return to the basics. In a way, Pantone is going back to its roots by choosing Classic Blue 19-4052, a color that’s as elegant as it is simple. This shade is reminiscent of Pantone’s first-ever Color of the Year pick in 1999, Cerulean Blue. While Classic Blue is a bit darker, it still has the same reassuring feeling full of confidence and serenity.
Classic Blue 19-4052 is a timeless shade that inspires a sense of calm, something that seems to be in short supply these days. It brings to mind the color of a sparkling ocean or the sky just before the sun sets.
This year’s Pantone pick is a universal color that will translate well on a variety of mediums and into the digital world, too. It’s a timeless choice for many different industries and is certainly going to make a splash in 2020.
According to color psychologists, blue communicates dependability and can be quite soothing to the mind. It’s also one of the most popular colors, making it a smart design choice that will appeal to almost everyone.
Here are a few ways to harness the beauty of Classic Blue in 2020:
At Zero Gravity Marketing, our design team is ready to put Classic Blue 19-4052 to work for you in logos, websites, email marketing, and more. Contact us today to discover all of the possibilities that come with Pantone’s 2020 Color of the Year.