When’s the last time you looked in the social media mirror? How do your profiles stack up? Are you filling up your feeds with too much junk? The beginning of the year isn’t just for ramping up your fitness routine and committing to healthier eating habits – it’s a great time to reevaluate your social media presence, too!
Ready to start working towards your resolutions? Zero Gravity Marketing is here to help you trim, tone, and tighten up your social media strategy. By following our step-by-step plan, you can put your best digital foot forward in 2020 and beyond. Let’s get started!
Before you begin your diet, it’s important to start with a social media detox. This includes updating any outdated information and changing your profile photos. Keep in mind that it’s best to use consistent profile content across all social media platforms. This helps you create a cohesive brand identity throughout the digital space. During your cleanse, you should also get rid of anything that’s not benefiting your business. This may even include one or two social media profiles if you find that the platform isn’t right for your target audience.
After you’ve detoxed your social media profiles, it’s time to switch the focus to your content. In 2020, make it your resolution to post content that counts. Skip the empty calories and dedicate more time to creating meaningful content that your audience can truly benefit from.
But what, exactly, defines meaningless content? This includes all posts that are uninspired, generic, or outdated. It’s also anything that isn’t showing up or linking correctly, such as those annoying “Image No Longer Available” posts you often see when brands cross-post on Facebook from Instagram.
The most effective way to manage your caloric intake and trim your social media waistline? Start by analyzing your content and learning who your audience is and what they truly want from your brand. Ask yourself:
These questions will kickstart your social media diet by providing you with more meaningful directions to take when sourcing and generating content for your audience. When you post content that your clients appreciate, they’ll be more likely to engage with it.
When it comes to hashtags, less is more. You don’t need 20-plus hashtags on Instagram, and certainly not on Facebook, where hashtags are nearly nonexistent. In fact, most large corporations, like Nike or Disney, will only use one or two hashtags that are strategically placed within the content – not hastily stuck on the end of the caption. Therefore, it’s best to take a cue from these household names and reconsider how you incorporate hashtags into your content.
You should also avoid the common problem of using hyper-specific hashtags. These phrases are often specific to your brand and might include plays on words or other “cute” phrases that have no meaning to a general audience. Instead, develop a strategy for using hashtags in a way that boosts social media engagement. The following steps can help you get on the right track:
One of the best ways to keep your audience engaged? Show them some love by exercising your like button! By liking comments on your posts, or even liking posts on other profiles, your brand will feel more authentic, and audience members will be more likely to engage with you in the future.
You can also look for ways to connect to your followers through comments and replies. For example, you could strike up conversations with audience members by posing a question in one of your posts. However, if you do this, be sure to follow through with supportive comments that keep the conversation rolling.
The more you engage with your audience, the more chances you’ll have to make an authentic connection. And, who knows? The individual you connect with might just be your next influencer or simply a loyal customer, both of which are amazing for your business and brand.
At Zero Gravity Marketing, we specialize in smart social media strategies for businesses of all sizes. If you’re ready to revitalize your social media presence this year, our team is here to help. Our expert social media gurus can tackle any New Year’s resolution, from pinpointing your brand identity and target audience to creating engaging, meaningful content.
For more information about how we can help you kick off your 2020 social media diet, contact us today!